Message Variability and Heterogeneity: A Core Challenge for Communication Research

D. Michael Slater , Jochen Peter , Patti M. Valkenburg
Annals of the International Communication Association 39 ( 1) 3 -31

43
2015
Alcohol warnings in TV beer advertisements.

M D Slater , M M Domenech
Journal of Studies on Alcohol and Drugs 56 ( 3) 361 -367

19
1995
Male adolescents' reactions to TV beer advertisements: the effects of sports content and programming context.

M D Slater , D Rouner , K Murphy , F Beauvais
Journal of Studies on Alcohol and Drugs 57 ( 4) 425 -433

35
1996
Improving health communication with photographic images that increase identification in three minority populations.

K L Henry , X Liu , S Fullmer , D B Buller
Health Education Research 34 ( 2) 145 -158

14
2019
A cluster analysis of alcohol-related attitudes and behaviors in the general population.

M D Slater , M D Basil , E W Maibach
Journal of Studies on Alcohol and Drugs 60 ( 5) 667 -674

49
1999
ANNA PEREA MICHAEL D. SLATER

MICHAEL D SLATER
Journal of Health Communication 4 295 -310

1999
TakingUsabilityTesting totheField

DONALD E ZIMMERMAN , MICHEL LYNN MURASKI , MICHAEL D SLATER

The Belief that Alcohol Use is Inconsistent with Personal Autonomy: A Promotive Factor for Younger Adolescents.

Annette Shtivelband , Kimberly L. Henry , Michael D. Slater , Maria Leonora G. Comello
Journal of Alcohol and Drug Education 55 ( 2) 37 -54

5
2011
Taking Usability Testing to the Field.

Michel Lynn Muraski , Donald E. Zimmerman , Michael D. Slater
Technical Communication: Journal of the Society for Technical Communication 46 ( 4) 495 -500

2
1999
Adolescent perceptions of underage drinkers in TV beer ads

Donna Rouner , F. Beauvais , J. Van Leuven , Melanie M. Domenech Rodríguez
Journal of Alcohol and Drug Education 42 ( 1) 43 -56

14
1996
Drinking and Driving PSAs: A Content Analysis of Behavioral Influence Strategies.

Michael D. Slater
Journal of Alcohol and Drug Education 44 ( 3) 68 -81

39
1999
Pitfalls in using Internet references. Authors' reply

Donald E. Zimmerman , Michael D. Slater , Arnold Melnick
American Journal of Public Health 93 ( 12) 1985 -1986

2003
A Comprehensive Survey of Solvent Abuse Prevention Materials.

Pamela Jumper-Thurman , Michael D. Slater , Debra M. Smitham , Nathan J. Luther
Journal of Alcohol and Drug Education 45 ( 1) 32 -46

4
1999
Self-Regulatory Depletion and Narrative: A Test of the TEBOTS Model

David R. Ewoldsen , Michael D. Slater , Benjamin K. Johnson
International Communication Association

1
2014
Eudaimonic Media in Lived Experience: Retrospective Responses to Eudaimonic vs. Non-Eudaimonic Films

Michael D. Slater , Jared M. Ott , Naomi Q. P. Tan
Mass Communication and Society 1 -23

2021
Social marketing messages that may motivate irresponsible consumption behavior

Michael D. Slater , Cornelia Pechmann
Routledge 207 -229

10
2005
Descriptions of Web Sites in Search Listings: A Potential Obstacle to Informed Choice of Health Information

Michael D. Slater , Donald E. Zimmerman
American Journal of Public Health 93 ( 8) 1281 -1282

22
2003
A Media and Clinic Intervention to Increase Colorectal Cancer Screening in Ohio Appalachia

Jessica L. Krok-Schoen , Mira L. Katz , Jill M. Oliveri , Gregory S. Young
BioMed Research International 2015 943152 -943152

9
2015