引用次数
引用: 8,557
H-指数: 18
I10-指数 : 20
出版物: 61
The role of trust in online customer support
Venkatesh Shankar , Fareena Sultan , Glen L Urban , Iakov Bart
Working Paper, Sloan School of Management, MIT, Cambridge, MA 02142
41
2002
Determinants and Consequences of Trust in e-Business
Fareena Sultan , Glen L Urban , Venkatesh Shankar , Iakov Bart
Sloan School of Management
86
2002
The role and antecedents of customer trust in online environment
V Shankar , F Sultan , G Urban , I Bart
Documento de trabajo, Sloan School of Management, MIT. Cambridge, MA 21242
5
2002
Hypoxic-ischemic brain injury in the neonatal rat model: relationship between lesion size at early MR imaging and irreversible infarction.
Y Wang , P-T Cheung , GX Shen , EX Wu
American Journal of Neuroradiology 27 ( 1) 51 -54
34
2006
Does Paying for Online Product Reviews Pay Off? The Effects of Monetary Incentives on Consumers’ Product Evaluations
Yakov Bart , Andrew T Stephen , Christilene du Plessis , Dilney Gonçalves
11
2012
Mobile Advertising: A Framework and Research Agenda
Peter Pal Zubcsek , Yakov Bart , Martin Spann , Dhruv Grewal
Social Science Research Network
375
2015
Does Paying For Online Product Reviews Pay Off? the Effects of Monetary Incentives on Content Creators and Consumers
Yakov Bart , Andrew T Stephen , Christilene du Plessis , Dilney Goncalves
ACR North American Advances 40 228
9
2012
Reducing Uncertainty By Increasing It: How Inducing Uncertainty in Uncertainty Appraisals of Reviewer Trustworthiness Attenuates Bias Correction and Product Devaluation
Yakov Bart , Andrew T Stephen , Christilene du Plessis , Dilney Goncalves
ACR North American Advances 44 431
2016
Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of Groupon
Hui Li , Qiaowei Shen , Yakov Bart
Management Science 64 ( 4) 1860 -1878
84
2017
Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study
Yakov Bart , Venkatesh Shankar , Fareena Sultan , Glen L. Urban
Journal of Marketing 69 ( 4) 133 -152
2,152
2005
Customer engagement in a Big Data world
Werner Kunz , Lerzan Aksoy , Yakov Bart , Kristina Heinonen
Journal of Services Marketing 31 ( 2) 161 -171
261
2017
Product Seeding: Word-of-Mouth Effects For and Beyond the Focal Product
Yakov Bart
GfK Marketing Intelligence Review 9 ( 2) 24 -29
4
2017
Dynamic Resource Allocation on Multi-Category Two-Sided Platforms
Hui Li , Qiaowei Shen , Yakov Bart
Management Science 67 ( 2) 984 -1003
16
2021
Easy, breezy, risky: Lay investors fail to diversify because correlated assets feel more fluent and less risky
Yann Cornil , David J. Hardisty , Yakov Bart
Organizational Behavior and Human Decision Processes 153 103 -117
2
2019
Smart Timing for Smart Products? Complementor Multihoming in Nascent Platform Markets
Senem Aydin , Fernando Suarez , Yakov Bart , Dirk Libaers
Academy of Management Proceedings 2019 ( 1) 13014
1
2019
Digital Transformation: A Multidisciplinary Reflection and Research Agenda
Peter C. Verhoef , Thijs Broekhuizen , Yakov Bart , Abhi Bhattacharya
Journal of Business Research 122 889 -901
1,459
2021
Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions
Yakov Bart , Andrew T. Stephen , Miklos Sarvary
Social Science Research Network
415
2014
Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns
Inyoung Chae , Andrew T. Stephen , Yakov Bart , Dai Yao
Marketing Science 36 ( 1) 89 -104
126
2017
Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes
Pedro M. Gardete , Yakov Bart
Marketing Science 37 ( 5) 733 -752
19
2018
Exploding Offers Can Blow Up in More Than One Way
Nelson Lau , Yakov Bart , J. Neil Bearden , Ilia Tsetlin
Decision Analysis 11 ( 3) 171 -188
3
2014