Bernd H. Schmitt
机构: Professor, Columbia Business School
每年引用次数
引用次数
引用: 45,215
H-指数: 70
I10-指数 : 126
出版物: 255
Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?
J. Joško Brakus , Bernd H Schmitt , Lia Zarantonello
Journal of Marketing 73 ( 3) 52 -68
1,810
2009
Consumers' Affective Response to Delays at Different Phases of a Service Delivery1
Laurette Dube , Bernd H Schmitt , France Leclerc
Journal of Applied Social Psychology 21 ( 10) 810 -820
60
1991
Mere presence and social facilitation: One more time
Bernd H Schmitt , Thomas Gilovich , Natan Goore , Lisa Joseph
Journal of Experimental Social Psychology 22 ( 3) 242 -248
67
1986
Using the brand experience scale to profile consumers and predict consumer behaviour
Lia Zarantonello , Bernd H Schmitt
Journal of Brand Management 17 ( 7) 532 -540
773
2010
The current state and future of brand experience
Bernd H Schmitt , Joško Brakus , Lia Zarantonello
Journal of Brand Management 21 ( 9) 727 -733
42
2014
Marketing experimental – Exame
Bernd H Schmitt
Smpte Journal
2002
R2M index 1.0: assessing the practical relevance of academic marketing articles
Kamel Jedidi , Bernd H Schmitt , Malek Ben Sliman , Yanyan Li
Journal of Marketing 85 ( 5) 22 -41
9
2021
SUBJECT AND AUTHOR INDEX VOLUME 73, 2009
Amir Grinstein , Udi Nisan , Diego Rinallo , Suman Basuroy
Journal of Marketing 73 267 -274
2009
" Radical" experiential views: the consumption experience and customer value
Morris B Holbrook , Elizabeth Hirschman , Martina G Gallarza , Raquel Sánchez-Fernández
(No Title)
2015
Marketing experimental.
Bernd H Schmitt
Harvard Deusto Márketing y Ventas ( 37) 30 -33
568
2000
Language and Consumer Memory: The Impact of Linguistic Differences between Chinese and English
Bernd H Schmitt , Yigang Pan , Nader T Tavassoli
Journal of Consumer Research 21 ( 3) 419 -431
376
1994
Consumers' Reactions to Waiting: When Delays Affect the Perception of Service Quality.
Laurette Dube-Rioux , Bernd H Schmitt , France Leclerc
Advances in consumer research 16 ( 1)
363
1989
Experiential marketing: How to get companies to sense, feel, think, act, and relate to your company and brands
Bernd H Schmitt
Journal of Destination Marketing &Management 4 ( 4) 248 -257
327
1999
Creating Local Brands in Multilingual International Markets
Shi Zhang , Bernd H Schmitt
Journal of Marketing Research 38 ( 3) 313 -325
257
2001
Marketing esperienziale: come sviluppare l'esperienza di consumo
Mauro Ferraresi , Bernd H. Schmitt , Lia Zarantonello
FrancoAngeli
230
2018
13. Experiential attributes and consumer judgments
J Joško Brakus , Bernd H Schmitt , Shi Zhang
Bresciani, Valdés y Elgar, Handbook on Brand and Experience Management: The Role of Agriculture in Poverty Reduction 174 -174
201
2007
Experiential Marketing: How to Get Customers to Sense
Bernd H Schmitt
Feel, Think, Act, and Relate to Your Company and Brands, New York 25 -25
174
1999
The value of time in the context of waiting and delays
France Leclerc , Bernd H Schmitt
Routledge 45 -58
61
2002
Experiential AR/VR: a consumer and service framework and research agenda
Lia Zarantonello , Bernd H Schmitt
Journal of Service Management 34 ( 1) 34 -55
55
2023
How to advertise and build brand knowledge globally: Comparing television advertising appeals across developed and emerging economies
Lia Zarantonello , Bernd H Schmitt , Kamel Jedidi
Journal of Advertising Research 54 ( 4) 420 -434
53
2014