The Influence of Social Norms in Consumer Decision Making: a Meta-Analysis

E. van Herpen , V. Melnyk , J.C.M. van Trijp
Advances in Consumer Research 37 463 -464

17
2010
When less sells more and when it does not: The impact of product scarcity on preference and choice

M. Zeelenberg , E. van Herpen , F.G.M. Pieters
Lsg Marktkunde en Consumentengedrag

1
2007
De consument overtuigen: meer dan een norm opleggen

V. Melnyk , M. Kornelis , E. van Herpen
Voeding Nu 10 ( 6) 25 -27

2008
When Less Sells More and When it Does Not: Scarcity Causing Snob versus Bandwagon Effects

M. Zeelenberg , E. van Herpen , F.G.M. Pieters
37th EMAC Conference, Marketing landscapes: A pause for thought 1 -9

1
2008
Consumers' evaluations of socially responsible activities in retailing

J.M.E. Pennings , E. van Herpen , M.T.G. Meulenberg
Research Papers in Economics

39
2003
Vergroening via de grootgrutters

E. van Herpen , H. Dagevos , M. Kornelis
Kijk op ondernemen in de agrarische sector 32 -35

2005
In gesprek over voedselkwaliteit : het Ministerie van LNV midden in de samenleving

L.H. Aramyan , V. Beekman , M. Vollebregt , C. van der Heijden
LEI

2007
How Product Scarcity Impacts on Choice: Snob and Bandwagon Effects

M. Zeelenberg , E. van Herpen , F.G.M. Pieters
Advances in Consumer Research 32 623 -624

25
2005
2012
Minority Matters: the Influence of Minority and Majority Descriptive Norms on Product Choice

E. van Herpen , M. van Amstel , J.C.M. van Trijp
Advances in Consumer Research 40 ( 1) 881 -882

3
2012
De relatie tussen in-store marketing en geobserveerde verkopen van duurzame producten

L.M. Sloot , E. van Herpen , J.E.M. van Nierop
Ontwikkelingen in the marktonderzoek; jaarboek 2012 MOA

2012
Assortment management based on consumer perceptions

J. Liu , E. van Herpen
Demand Driven Chains and Networks 161 -184

3
2004
To think or not to think: The effect of cognitive deliberation level on social norm influence

A.R.H. Fischer , E. van Herpen , V. Melnyk , J.C.M. van Trijp
Proceedings of the Marketing Science Conference, Köln, Germany, 16 - 19 June, 2010 67 -67

2
2010
The Influence of Product Scarcity on Choice: Snobs and Bandwagons

M. Zeelenberg , E. van Herpen , F.G.M. Pieters
Marketing Science Conference, Rotterdam, 24-26 June, 2004 32 -32

2004
The influence of product clustering on sales of organic and light food products

E. van Herpen , J.E.M. van Nierop
Proceedings of the INFORMS Marketing Science Conference, Köln, Germany, 17-19 June 2010 44 -44

2
2010
Shelf Layout Effects for Sustainable Products

L.M. Sloot , E. van Herpen , J.E.M. van Nierop
Proceedings of the 30th Annual Marketing Science Conference, Vancouver, Canada, 12 - 14 June, 2008 80 -80

2008
The Potential Use of Visual Packaging Elements as Nudges : An Analysis on the Example of the EU Health Claims Regime

K. Purnhagen , E. van Herpen , E. van Kleef
Nudging - Possibilities, Limitations and Applications in European Law and Economics

2016