4
2000
Prototypicality advantages for pioneers over me-too brands: the role of evolving product designs

Stephen J. Carson , Robert D. Jewell , Christopher Joiner
Journal of the Academy of Marketing Science 35 ( 2) 172 -183

19
2007
Managing the Trade‐off between Ambiguity and Volatility in New Product Development

Stephen J. Carson , Tao Wu , William L. Moore
Journal of Product Innovation Management 29 ( 6) 1061 -1081

42
2012
Uncertainty, Opportunism, and Governance: The Effects of Volatility and Ambiguity on Formal and Relational Contracting

Stephen J. Carson , Anoop Madhok , Tao Wu
Academy of Management Journal 49 ( 5) 1058 -1077

975
2006
The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter?

Nga N. Ho-Dac , Stephen J. Carson , William L. Moore
Journal of Marketing 77 ( 6) 37 -53

555
2013
An Integrated Power and Efficiency Model of Contractual Channel Governance: Theory and Empirical Evidence

Stephen J. Carson , Mrinal Ghosh
Journal of Marketing 83 ( 4) 101 -120

23
2019
Information Processing Moderators of the Effectiveness of Trust-Based Governance in Interfirm R&D Collaboration

Stephen J. Carson , Anoop Madhok , Rohit Varman , George John
Organization Science 14 ( 1) 45 -56

196
2003
Understanding Institutional Designs Within Marketing Value Systems

Stephen J. Carson , Timothy M. Devinney , Grahame R. Dowling , George John
Journal of Marketing 63 ( 4) 115 -130

110
1999
Transaction costs, opportunism, and governance: Contextual considerations and future research opportunities

Aric Rindfleisch , Kersi Antia , Janet Bercovitz , James R. Brown
Marketing Letters 21 ( 3) 211 -222

61
2010
Extending the firm vs. industry debate: Does industry life cycle stage matter?

Ekaterina V. Karniouchina , Stephen J. Carson , Jeremy C. Short , David J. Ketchen
Strategic Management Journal 34 ( 8) 1010 -1018

74
2013
When to Give Up Control of Outsourced New Product Development

Stephen J Carson
Journal of Marketing 71 ( 1) 49 -66

161
2007
History matters: the impact of online customer reviews across product generations

Linyi Li , Shyam Gopinath , Stephen J Carson
Management Science 68 ( 5) 3878 -3903

10
2022
The role of reviewer badges in the dynamics of online reviews

Elham Yazdani , Shyam Gopinath , Stephen J Carson
International Journal of Research in Marketing

2024
Women and Minority Film Directors in Hollywood: Performance Implications of Product Development and Distribution Biases

Ekaterina Karniouchina , Stephen J Carson , Carol Theokary , Lorien Rice
JOURNAL OF MARKETING RESEARCH

18
2022
The Varying Returns to Diversification Along the Value Chain

Ekaterina Karniouchina , Stephen J Carson , William L Moore , Kumar R Sarangee
Strategy Science 8 ( 1) 44 -61

1
2023
HEDONIC AND UTILITARIAN MOTIVATIONS FOR ONLINE RETAIL SHOPPING BEHAVIOR

Terry L. Childers , Christopher L. Carr , Joann Peck , Stephen Carson
Journal of Retailing 77 ( 4) 511 -535

4,672
2001
A note on revenue versus profitability as indicators of motion picture performance

Ekaterina Karniouchina , Stephen Carson , William L Moore
Available at SSRN 1712088

4
2010
Preliminary results on the determinants of technology assisted shopping: a model, measure development and validation

S Carson , J Peck , T Childers
Proceedings of the AMA Winter Educators’ Conference 229 -39

10
1996