Helena Alves
机构: Universidade da Beira Interior - UBI/DGE/NECE - Portugal
每年引用次数
引用次数
引用: 11,099
H-指数: 50
I10-指数 : 112
出版物: 320
Marketing" relational and tourism: the loyalty of customers in rural tourism, proposed a model for their study.
AMC Cerro , JMH Mogollón , HMB Alves ,
Revista Turismo & Desenvolvimento 231 -241
2010
The current state of entrepreneurial orientation and the "marketing" in the thermal sector: the Portuguese case.
VMP Antunes , HMB Alves , RJG Rodríguez ,
Revista Turismo & Desenvolvimento 175 -184
2010
Student Satisfaction Index in Portuguese Public Higher Education
Helena Alves And , Mário Raposo
Service Industries Journal 27 ( 6) 795 -808
27
2007
Understanding university image: a structural equation model approach
Paulo O. Duarte , Helena B. Alves , Mário B. Raposo
International Review on Public and Nonprofit Marketing 7 ( 1) 21 -36
234
2010
Using a Satisfaction Index to Compare Students’ Satisfaction During and After Higher Education Service Consumption
Paulo O. Duarte , Mário B. Raposo , Helena B. Alves
Tertiary Education and Management 18 ( 1) 17 -40
28
2012
Teaching Notes
M Mercedes Galan-Ladero , Clementina Galera-Casquet , Helena M Alves , M Mercedes Galan-Ladero
Springer International Publishing 313 -435
2021
Case Studies on Social Marketing: A Global Perspective
M Mercedes Galan-Ladero , Helena M Alves ,
1
2019
Theoretical background: Introduction to social marketing
Helena M Alves , M Mercedes Galan-Ladero
Case studies on social marketing: A global perspective 1 -10
12
2019
Social marketing and sustainable development goals (sdgs): case studies for a global perspective
M Mercedes Galan-Ladero , Helena M Alves
Springer Nature
2
2023
Case Studies on Social Marketing
Helena M Alves
Springer
1
2019
Theoretical Background: Introduction to Cause-Related Marketing
M Mercedes Galan-Ladero , Clementina Galera-Casquet , Helena M Alves
Cause-Related Marketing: Case Studies From a Global Perspective 1 -16
2021
Social Marketing and Sustainable Development Goals (SDGs)
M Mercedes Galan-Ladero , Helena M Alves
José Luis Vázquez'
Ana Lanero , Helena M Alves , Pablo Gutiérrez , M Purificación García
Cause-Related Marketing
M Mercedes Galan-Ladero , Clementina Galera-Casquet , Helena M Alves
Cause-Related Marketing: Case Studies From a Global Perspective
M Mercedes Galan-Ladero , Clementina Galera-Casquet , Helena M Alves ,
Smpte Journal
2021
O marketing nas universidades: um estudo exploratório sobre a satisfação dos alunos como clientes no ensino superior
Helena MB ALVES , Mário RAPOSO
Revista Portuguesa de Marketing, ano 3 67 -80
20
1999
O marketing das instituições de ensino superior: o caso da Universidade da Beira Interior. 1999. 202f
Helena MB Alves
Dissertação (Mestrado em Gestão)–Departamento de Gestão e Economia, Universidade da Beira Interior, Covilhã, Portugal
17
1998
El marketing relacional en el sector turístico. El caso del turismo rural: un enfoque teórico
Ana María Campón Cerro , Helena María Baptista Alves , José Manuel Hernández Mogollón
Administrando en entornos inciertos. XXIII Congreso Anual AEDEM (2009), p 1-15
4
2009
Marketing higher education: students expectations
Mario Rapso Helena Alves
Econ papers
3
1998
CHAPTER FIVE THE TOURIST IN RURAL DESTINATIONS: AN EXPERIENTIAL APPROACH BASED ON RELATIONSHIPS WITH LOCAL PEOPLE
ANA MARÍA CAMPÓN-CERRO , JOSÉ MANUEL HERNÁNDEZ-MOGOLLÓN , HELENA MARÍA BAPTISTA ALVES
Meeting Challenges for Rural Tourism through Co-Creation of Sustainable Tourist Experiences 103 -103
2016
Mario Raposo Emerson Mainardes Arminda do Paço João Carlos Correia Leitão 🌳 Ana María Campón Cerro (https://orcid.org/ 0000-0001-7694-6087) Eugénia de Matos Pedro José Manuel Hernández Mogollón Cristina Fernandes Paulo Duarte João J. Ferreira Chris Shiel Maria José Carvalho de Souza Domingues Walter Leal Filho Serrasqueiro Cristina Estevão Walter Wymer Luísa V. Lopes Carlos Brito Filipe Sardo JOSÉ LUIS VÁZQUEZ BURGUETE