Pamela Miles Homer, Pamela M. Homer
机构: California State University, Long Beach
主页: csulb.edu
每年引用次数
引用次数
引用: 14,062
H-指数: 29
I10-指数 : 34
出版物: 51
Surrealistic Advertising: a Social Adaptation Perspective
Lynn R. Kahle , Pamela M. Homer
ACR North American Advances
1986
A State Variables Reformulation of the Howard and Sheth Model
Pamela M. Homer
ACR North American Advances
1986
Social Adaptation Theory in Consumer Behavior
Lynn R. Kahle , Sharon E. Beatty , Pamela M. Homer
ACR North American Advances
1986
Spanish language billboard advertising in the US: are there effects on Anglos? 1
Ellen E. Touchstone , Scott Koslow , Pamela M. Homer
Routledge 257 -272
2014
Message Framing and the Interrelationships among Ad-Based Feelings, Affect, and Cognition
Pamela M. Homer , Sun-Gil Yoon
Journal of Advertising 21 ( 1) 19 -33
226
1992
Source Expertise, Time of Source Identification, and Involvement in Persuasion: An Elaborative Processing Perspective
Pamela M. Homer , Lynn R. Kahle
Journal of Advertising 19 ( 1) 30 -39
152
1990
Jacoby, Jacob and Wayne Hoyer (1987), the Comprehension and Miscomprehension of Print Communications, New York: The Advertising Education Foundation, Inc., 273 Pp., $16.95
Pamela M. Homer
Journal of Advertising 18 ( 2) 45 -46
1989
Ad Size as an Indicator of Perceived Advertising Costs and Effort: The Effects on Memory and Perceptions
Pamela M. Homer
Journal of Advertising 24 ( 4) 1 -12
102
1995
A Social Adaptation Explanation of the Effects of Surrealism on Advertising
Pamela M. Homer , Lynn R. Kahle
Journal of Advertising 15 ( 2) 50 -60
34
1986
Selecting cost-effective survey methods: Foot-in-door and prepaid monetary incentives
Terrence B. O'Keefe , Pamela M. Homer
Journal of Business Research 15 ( 4) 365 -376
18
1987
Attitudinal effects of character-based versus competence-based negative political communications
Pamela M. Homer , Rajeev Batra
Journal of Consumer Psychology 3 ( 2) 163 -185
29
1994
Dimensions of Temperament: Affect Intensity and Consumer Lifestyles
David J. Moore , Pamela M. Homer
Journal of Consumer Psychology 9 ( 4) 231 -242
41
2000
Values, Susceptibility to Normative Influence, and Attribute Importance Weights: A Nomological Analysis
Rajeev Batra , Pamela M. Homer , Lynn R. Kahle
Journal of Consumer Psychology 11 ( 2) 115 -128
145
2001
The Mediating Role of Attitude toward the Ad: Some Additional Evidence:
Pamela M. Homer
Journal of Marketing Research 27 ( 1) 78 -86
784
1990
A Meta-Analysis of Relationships between Ad-Evoked Feelings and Advertising Responses:
Steven P. Brown , Pamela M. Homer , J. Jeffrey Inman
Journal of Marketing Research 35 ( 1) 114 -126
184
1998
A structural equation test of the value-attitude-behavior hierarchy.
Pamela M. Homer , Lynn R. Kahle
Journal of Personality and Social Psychology 54 ( 4) 638 -646
2,624
1988
Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective
Lynn R. Kahle , Pamela M. Homer
Journal of Consumer Research 11 ( 4) 954 -961
2,205
1985
When sadness and hope work to motivate charitable giving
Pamela Miles Homer
Journal of Business Research 133 420 -431
2021
Faculty Salary Inversion, Compression, and Market Salary Gap in California State University Business Schools
Pamela Miles Homer , Herbert G. Hunt , Lowell Richard Runyon
Employee Responsibilities and Rights Journal 33 ( 2) 1 -24
2021
Cultural Fit and the Choice of International Market Entry Scale of Chinese Firms
Tianjiao Qiu , Pamela Miles Homer
Journal of Global Marketing 31 ( 5) 308 -323
2
2018