Dr. Anish Yousaf, FHEA
机构: Senior Lecturer, Department of Marketing, Nottingham Business School, Nottingham Trent University
主页: ntu.ac.uk
每年引用次数
引用次数
引用: 1,490
H-指数: 17
I10-指数 : 24
出版物: 58
Mapping Sponsorship-linked Marketing in Indian Premier League:
Anil Gupta , Anish Yousaf Naik , Neelika Arora
IIM Kozhikode Society & Management Review 2 ( 1) 61 -72
5
2013
Indian Premier League and Team Brand Building: Validating the Spectator-based Brand Equity Model in Context of Television Viewers
Anish Yousaf Naik , Anil Gupta
Metamorphosis: A Journal of Management Research 11 ( 1) 36 -51
2
2012
Contented customers: Employees' role
Neelika Arora , Anish Yusaf , Anil Gupta
SCMS Journal of Indian Management 12 ( 2) 90 -90
3
2015
Barriers For The Growth of Sports Market: A Study in Indian Context
Anish Yousaf , Anil Gupta , Shivangi Bhatnagar
2015
Ayush Fashion – The Expansion Dilemma
Anish Yousaf , Subhendu Dey , Abhishek Mishra
Journal of international business education 14
2019
Determinants of Customer Satisfaction in Context of Retail Malls: Empirical Evidence from India
Anish Yousaf , Neelika Arora , Anil Gupta
Indian Journal of Marketing 45 ( 11) 42 -56
1
2015
Disruptive Business Model Innovation: How a Tech Firm is Changing the Traditional Taxi Service Industry
Makhmoor Bashir , Anish Yousaf , Rajesh Verma
Indian Journal of Marketing 46 ( 4) 49 -59
10
2016
Exploring Factors Affecting the Effectiveness of Web-Advertising
Mohd. Farhan , Anish Yousaf
Indian Journal of Marketing 46 ( 8) 51 -57
1
2016
Exploring Inter-Linkages between Cultural Intelligence and Student Satisfaction
Anish Yousaf , Moksha Singh , Anil Gupta
IGI Global 122 -141
2017
Youth motivations to watch sports in Indian context: exploring cross-nationality and cross-gender differences
Anish Yousaf , Makhmoor Bashir , Insha Amin
Management and Marketing 10 ( 4) 330 -340
10
2015
How pre-adoption expectancies shape post-adoption continuance intentions: An extended expectation-confirmation model
Anil Gupta , Anish Yousaf , Abhishek Mishra
International Journal of Information Management 52 102094
11
2020
Conceptualising tourist based brand-equity pyramid: an application of Keller brand pyramid model to destinations
Anish Yousaf , Insha Amin , Anil Gupta
Tourism hospitality management 23 ( 1) 119 -137
12
2017
Can customer based brand equity help destinations to stay in race? An empirical study of Kashmir valley
Anish Yousaf , Insha Amin
Tourism hospitality management 23 ( 2) 251 -266
1
2017
Deciphering relationships
Anil Gupta , Anish Yousaf
An SPSS Guide for Tourism, Hospitality and Events Researchers 172 -191
2020
Sport team brand-equity index: a new measurement
Anish Yousaf , Anil Gupta , Abhishek Mishra
Journal of Indian Business Research 9 ( 2) 169 -188
13
2017
Revisiting Spectator-Based Sports Team Reputation: Strategic Implications for Team Managers
Anish Yousaf , Makhmoor Bashir , Abhishek Mishra
Corporate Reputation Review 23 ( 1) 1 -12
4
2020
Social comparison and continuance intention of smart fitness wearables: an extended expectation confirmation theory perspective
Anil Gupta , Neeraj Dhiman , Anish Yousaf , Neelika Arora
Behaviour & Information Technology 1 -14
117
2020
Green Marketing & CSR: A Proactive & Innovative Tool to Gain Competitive Excellence
Makhmoor Bashir , Anish Yousaf , Aaqib A. Wani
Journal of Supply Chain Management Systems 5 ( 2)
2016
A Path Analytic Model of the Relationship between Event Involvement and Sponsors Recall
Anish Yousaf , Anil Gupta
IGI Global 66 -81
2015