32
2018
PLS-SEM STATISTICAL PROGRAMS: A REVIEW

Mumtaz Ali Memon , T. Ramayah , Hiram Cheah , Jun-Hwa
Journal of Applied Structural Equation Modeling 5 ( 1)

52
2021
I see, and I hunt: The link between gastronomy online reviews, involvement and behavioural intention towards ethnic food

Xin Jean Lim , Siew Imm Ng , Francis Chuah , Tat Huei Cham
British Food Journal 122 ( 6) 1777 -1800

42
2019
When in Rome, do as the Romans do: Factors influencing international students’ intention to consume local food in Malaysia

Mumtaz Ali Memon , Muhammad Zeeshan Mirza , Bibiana Lim , Waheed Ali Umrani
British Food Journal 122 ( 6) 1953 -1967

5
2019
MODERATION ANALYSIS: ISSUES AND GUIDELINES

Mumtaz Ali Memon , Jun-Hwa Cheah , T. Ramayah , Hiram Ting
Journal of Applied Structural Equation Modeling 3 ( 1) i -xi

178
2019
Sample Size for Survey Research: Review and Recommendations

Mumtaz Ali Memon , Hiram Ting , Jun-Hwa Cheah , Thurasamy Ramayah
Journal of Applied Structural Equation Modeling 4 ( 2)

10
2020
Service quality, image and loyalty towards Malaysian hotels

Tat Huei Cham , Yalini Easvaralingam
International Journal of Services, Economics and Management 4 ( 4) 267 -281

8
2012
Service innovation: building a sustainable competitive advantage in higher education

Boon Liat Cheng , Tat Huei Cham , Michael M. Dent , Teck Heang Lee
International Journal of Services, Economics and Management 10 ( 4) 289

48
2019
Antecedents of hospital brand image and the relationships with medical tourists’ behavioral intention

Tat Huei Cham , Yet Mee Lim , Nai Chiek Aik , Alexander Guan Meng Tay
International Journal of Pharmaceutical and Healthcare Marketing 10 ( 4) 412 -431

115
2016
3
2019
Social Media Effectiveness Indicators of Microenterprise Strategic Planning

Alex Cheing , Efendi Haslim Hong , Thiam Yong Kuek , Boon Hui Bobby Chai
Asian Journal of Business Research 10 ( 1)

2020
The effect of selfie promotion and celebrity endorsed advertisement on decision-making processes

Jun-Hwa Cheah , Hiram Ting , Tat Huei Cham , Mumtaz Ali Memon
Internet Research 29 ( 3) 552 -577

105
2019
Demystifying the role of causal-predictive modeling using partial least squares structural equation modeling in information systems research

Wynne Chin , Jun-Hwa Cheah , Yide Liu , Hiram Ting
Industrial Management and Data Systems 120 ( 12) 2161 -2209

193
2020
Brand image as the competitive edge for hospitals in medical tourism

Tat Huei Cham , Boon Liat Cheng , Mei Peng Low , Jason Boon Chuan Cheok
European Business Review 33 ( 1)

71
2020
Employer-Employee Perceptual Differences in Job Competency: A Study of Generic Skills, Knowledge Required, and Personal Qualities for Accounting-Related Entry-Level Job Positions

Yet Mee Lim , Tat Huei Cham , Teck Heang Lee , Tharunika @ Chithra Latha Ramalingam
International Journal of Academic Research in Accounting, Finance and Management Sciences 9 ( 4) 73 -83

2019
Compulsive buying of branded apparel, its antecedents, and the mediating role of brand attachment

Xin-Jean Lim , Jun-Hwa Cheah , Tat Huei Cham , Hiram Ting
Asia Pacific Journal of Marketing and Logistics 32 ( 7) 1539 -1563

10
2020
Factors influencing clothing interest and purchase intention: a study of Generation Y consumers in Malaysia*

Tat Huei Cham , Caryn Kar Yan Ng , Yet Mee Lim , Boon Liat Cheng
The International Review of Retail, Distribution and Consumer Research 28 ( 2) 174 -189

84
2018
Determinants of knowledge management systems success in the banking industry

Tat Huei Cham , Yet Mee Lim , Boon Liat Cheng , Teck Heang Lee
Vine 46 ( 1) 2 -20

57
2016
Go digital: can the money-gift function promote the use of e-wallet apps?

Xin-Jean Lim , Phillip Ngew , Jun-Hwa Cheah , Tat Huei Cham
Internet Research 32 ( 6) 1806 -1831

32
2022