Consumer-Product Interaction and the Validity of Conjoint Measurement: the Relevance of the Feel/Think Dimension

Jan P. L. Schoormans , Cees J. P. M. de Bont , H. M. J. J. Snelders
ACR European Advances

4
1993
Prototypicality as an explanatory concept in aesthetics: A reply to Boselie (1991).

Paul Hekkert , H. M. J. J. (Dirk) Snelders
Empirical Studies of The Arts 13 ( 2) 149 -160

18
1995
1
1999
Using social distinctions in taste for analysing design styles across product categories

Ruth Mugge , Maartje Huinink , Dirk Snelders
International Journal of Design 8 ( 3) 23 -34

7
2014
Using Narrative Transportation to Enhance New Product Comprehension

Jan Schoormans , Ellis Van den Hende , Dirk Snelders
ACR European Advances

2007
RECONCEPTUALIZING DESIGN THINKING AND EQUIPPING DESIGNERS FOR THE NEXT WAVE OF DIGITAL INNOVATION

Dirk Snelders , Maaike Kleinsmann
DS 80-1 Proceedings of the 20th International Conference on Engineering Design (ICED 15) Vol 1: Design for Life, Milan, Italy, 27-30.07.15 557 -564

2015
A three-dimensional typology for strategic decisions on brand styles

Jan Schoormans , Oscar Person , Dirk Snelders
University of Cambridge

2013
A strategy typology for styling: A comparative cluster analysis of small-, mid- and large-sized cars in the German automotive market

Jan Schoormans , Oscar Person , Dirk Snelders
Istanbul Technical University, Management Engineering Department

2013
Design for relaxation: A model for understanding stress for designers

Dirk Snelders , Michčle Stoop
DS 87-4 Proceedings of the 21st International Conference on Engineering Design (ICED 17) Vol 4: Design Methods and Tools, Vancouver, Canada, 21-25.08.2017 583 -592

2017
Useful fabrications : four stories about design for business

Dirk Snelders , T.-M. Karjalainen
IDBM Program

2012
User-Centered Service Innovation for Commercial Vehicles: Plugging in the Handyman Market

Kate Spierings , Nicole Eikelenberg , Dirk Snelders , Froukje Sleeswijk Visser
MCPC 2017: The 9th World Mass Customization & Personalization Conference 3 -17

2018
‘Most advanced, yet acceptable’: Typicality and novelty as joint predictors of aesthetic preference in industrial design

Paul Hekkert , Dirk Snelders , Piet C. W. Wieringen
British Journal of Psychology 94 ( 1) 111 -124

706
2003
A grounded typology of vacation decision-making

Alain Decrop , Dirk Snelders ,
Tourism Management 26 ( 2) 121 -132

392
2005
Product Appearance and Consumer Pleasure

MariËLle Creusen , Dirk Snelders
Pleasure with products: beyond usability 69 -75

24
2002
The potential of service design for improving the implementation of shared decision-making

Ingeborg Griffioen , Marijke Melles , Anne Stiggelbout , Dirk Snelders
Design for Health 1 ( 2) 194 -209

9
2017
Designing Visual Recognition for the Brand

Toni-Matti Karjalainen , Dirk Snelders
Journal of Product Innovation Management 27 ( 1) 6 -22

289
2010
The impact of fit measures on the consumer evaluation of new co-branded products

Lisanne M. Bouten , Dirk Snelders , Erik Jan Hultink
Journal of Product Innovation Management 28 ( 4) 455 -469

34
2011
Narrative Transportation in Concept Tests for Really New Products: The Moderating Effect of Reader–Protagonist Similarity†

Ellis A. van den Hende , Darren W. Dahl , Jan P. L. Schoormans , Dirk Snelders
Journal of Product Innovation Management 29 157 -170

63
2012