Michael S. Minor
机构: Professor of Marketing, University of Texas Rio Grande Valley
主页: facebook.com
每年引用次数
引用次数
引用: 11,788
H-指数: 34
I10-指数 : 65
出版物: 167
False recall of brands in advergames: a cross-country comparison
Monica D Hernandez , Michael S Minor
Journal of Research in Interactive Marketing 9 ( 1) 54 -69
4
2015
Reviews of books, software, and videos
Victoria L Crittenden , Garland Keesling , M Joseph Sirgy , Samuel B Graves
Journal of the Academy of Marketing Science 26 ( 2) 153 -162
1998
Enhancing Knowledge Development in Marketing
Greg W Marshall , Peter J Gordon , Anne L Balazs , Brenda Ponsford
2 514 -22
1
1991
Changing the face of international business education: the X-Culture project
Vas Taras , Paweł Bryła , S Forquer Gupta , Alfredo Jiménez
AIB Insights 12 ( 4) 11 -17
38
2012
International business: the challenge of global competition.
Donald A Ball , Wendell H McCulloch , Paul L Frantz , J Michael Geringer
McGraw-Hill/Irwin
805
2004
Bisnis Internasional: Tantangan Persaingan Global
Donald A Ball , Wendell H McCulloc Jr , Paul L Frantz , J Michael Geringer
Translated by Syahrizal Noor. Jakarta: Salemba Empat
33
2005
Individual Assessment of Humanlike Consumer Robots: An Extended Tam with Aesthetics
Adesegun Oyedele , Soonkwan Hong , Michael S Minor
Springer International Publishing 67 -67
2014
INVESTIGATING THE RELATIONSHIP BETWEEN TARGET AUDIENCE FRACTIONALIZATION AND THE INFORMATIVENESS LEVEL OF ADVERTISEMENTS: CONTENT ANALYSIS OF TELEVISION ADVERTISEMENTS IN GHANA, NIGERIA AND SOUTH AFRICA
Adesegun Oyedele , Michael S Minor , Salma Ghanem
American Academy of Advertising. Conference. Proceedings (Online) 49 -49
2009
Hispanic attitudes toward advergames: A proposed model of their antecedents
Monica D Hernandez , Sindy Chapa , Michael S Minor , Cecilia Maldonado
Journal of Interactive advertising 5 ( 1) 74 -83
182
2004
Product category and origin effects on consumer responses to counterfeits: comparing Mexico and the US
Sindy Chapa , Michael S Minor , Cecilia Maldonado
Journal of International Consumer Marketing 18 ( 4) 79 -99
73
2006
Superstitious beliefs in consumer evaluation of brand logos: Implications for corporate branding strategy
Yong Jian Wang , Monica D Hernandez , Michael S Minor , Jie Wei
European journal of marketing 46 ( 5) 712 -732
69
2012
Consumer behavior
Todd Donavan , Michael S Minor , John Mowen
Chicago Business Press
26
2016
VIRTUAL COMMUNITY IN FINANCIAL INSTITUTIONS: DEVELOPMENT OF THE VIRTCOMM SCALE.
Martin Fraering , Michael S Minor
Marketing Management Journal 16 ( 2)
10
2006
Consumer responses to East‐West writing system differences: A literature review and proposed agenda
Monica D Hernandez , Michael S Minor
International Marketing Review 27 ( 5) 579 -593
8
2010
An elaborated model of satisfaction with live musical entertainment
Michael S Minor , Angela Hausman
Advances in Consumer Research 31 318 -9
7
2004
Brand memory in the advergaming context: A cross-script comparison of bilingual consumers
Monica D Hernandez , Jaebeom Suh , Michael S Minor
American Academy of Advertising. Conference. Proceedings 129 -129
6
2005
Culture, ethics and international negotiations: exploring the role of trust
Mohammad Niamat Elahee , Michael S Minor
Springer International Publishing 101 -105
4
2014
“Free” Gifts and Irrational Preferences: An Exploration for Effects of Promotional Enticements on Financial Decision Making
Nese Nasif , Michael S Minor , Francis Bacon
BUILDING CONNECTIONS 39 292 -292
4
2011
Virtual communities of consumption: The Disney culture in cyberspace
Angela Hausman , Michael S Minor
American Marketing Association. Conference Proceedings 12 304 -304
4
2001
Reassessing the link between political stability and expropriation propensity
Michael S Minor
Transnational Corporations 2 ( 2) 87 -98
3
1993