引用次数
引用: 648
H-指数: 13
I10-指数 : 14
出版物: 41
The Magic of Numbers and Letters in Alphanumeric Brand Names
Selcan Kara , Kunter Gunasti
ACR North American Advances
2012
Gift Cards and the Social Relationship
Michelle F Weinberger , Kunter Gunasti
Advances in Consumer Research
2012
How Inferences About Missing Attributes Decrease the Tendency to Defer Choice and Increase Purchase Probability
William T. Ross , Kunter Gunasti
Social Science Research Network
118
2009
Is a $200 Nordstrom Gift Card Worth More or Less Than a $200 Gap Gift Card? The Asymmetric Valuations of Luxury Gift Cards
Kunter Gunasti , Ernest Baskin
Social Science Research Network
16
2018
The Asymmetric Effects of Positive Or Negative Experiences with an Extension on Low- or High-Equity Parent Brands: A Microtheoretical Notion
Kunter Gunasti , Hans Baumgartner
Customer Needs and Solutions 3 ( 3) 126 -143
2016
The effects of compensatory inferences for attributes on the choice of incomplete product options
Kunter Gunasti , William T. Ross
Journal of Business Research 68 ( 5) 1136 -1144
2
2015
How and When Alphanumeric Brand Names Affect Consumer Preferences
Kunter Gunasti , William T. Ross
Journal of Marketing Research 47 ( 6) 1177 -1192
126
2010
Creating an Environment in Which Youths Are Encouraged to Eat a Healthier Diet
Marvin E. Goldberg , Kunter Gunasti
Journal of Public Policy & Marketing 26 ( 2) 162 -181
66
2007
How associations between products and numbers in brand names affect consumer attitudes: introducing multi-context numbers
Timucin Ozcan , Kunter Gunasti
Journal of Brand Management 26 ( 2) 176 -194
4
2019
My brand identity lies in the brand name: personified suggestive brand names
Selcan Kara , Kunter Gunasti , William T. Ross
Journal of Brand Management 27 ( 5) 607 -621
1
2020
How language affects consumers' processing of numerical cues
Kunter Gunasti , Selcan Kara , William T. Ross , Rod Duclos
Journal of Consumer Behaviour 20 ( 2) 460 -473
2021
The Impact of Gamification on Word-of-Mouth Effectiveness: Evidence from Foursquare
Lei Wang , Kunter Gunasti , Ram Gopal , Ramesh Shankar
hawaii international conference on system sciences 1 -10
1
2017
Is it the ‘alpha’ or the ‘numeric’?: Consumers’ evaluation of letter versus number changes in alphanumeric brand names
Selcan Kara , Kunter Gunasti , William T Ross
Journal of Brand Management 22 ( 6) 515 -533
9
2015
Consumer reactions to round numbers in brand names
Kunter Gunasti , Timucin Ozcan
Marketing Letters 27 ( 2) 309 -322
11
2016
How competitor brand names affect within-brand choices
Kunter Gunasti , Berna Devezer
Marketing Letters 27 ( 4) 715 -727
12
2016
The role of scale-induced round numbers and goal specificity on goal accomplishment perceptions
Kunter Gunasti , Timucin Ozcan
Marketing Letters 30 ( 2) 207 -217
1
2019
Original brands in competition against high quality copycats
Hang Nguyen , Kunter Gunasti
European Journal of Marketing 52 1574 -1597
2
2018
Effects of search, experience and credence attributes versus suggestive brand names on product evaluations
Kunter Gunasti , Selcan Kara , William T Ross , Jr
European Journal of Marketing 54 ( 12)
2020
The conflict between partnership and fairness in the decision of whom to help
Mauricio Palmeira , Kunter Gunasti
Journal of Business Ethics 183 ( 4) 1173 -1188
2
2023
WHAT DOES YOUR BRAND “STATE” TO YOU?: AN EXPLORATORY EXAMINATION OF LANGUAGE EFFECTS ON COMPARISON OF ALPHANUMERIC BRAND NAMES
Kunter Gunasti , Selcan Kara , William T Ross Jr , Rod Duclos