引用次数
引用: 10,942
H-指数: 44
I10-指数 : 86
出版物: 193
18
1988
Does mode of customer acquisition relate to reported recommendation, retention and spending?
Mark Uncles , Wendy Lomax , Robert East
2009
Explaining the behavior of the older consumer
Mark Uncles , Wendy Lomax , Helen Robinson , Robert East
2011
Market share and the volume of word of mouth
Mark Uncles , Wendy Lomax , Robert East
2009
The mechanics of innovation diffusion
Mark Uncles , Wendy Lomax , Jenni Romaniuk , Robert East
2012
Error in retrospective word-of-mouth measurement
Mark Uncles , Wendy Lomax , Jenni Romaniuk , Robert East
2012
Distortions in retrospective word-of-mouth measurement
Robert East , Mark Uncles , J Romaniuk , C Hand
1
2012
Measuring the market performance of brands: applications in brand management
Mark Uncles , Jaywant Singh
Routledge
2016
The making of masochistic myths
Mark Uncles , Rebecca Scott
2013
Employer branding: the case for a multidisciplinary process related empirical investigation
Lara Moroko , Mark Uncles
ANZMAC 2005 Conference: broadening the boundaries 52 -57
12
2005
What do employer brand segments look like
Lara Moroko , Mark Uncles
Academy of Marketing Conference (2008)
2008
Using the generalized dirichlet model to examine the purchasing behavior of Shanghai consumers
Mark Uncles , Cam Rungie , Yimin Huang , Simon Kwok
INFORMS International Conference 2006
2006
Country-of-origin effects in China: An investigation of urban Chinese consumers
Mark Uncles , Yimin Huang , Simon Kwok
ANZMAC 2005 Conference: broadening the boundaries
5
2005
Moving across time and space: temporal management and structuration of consumption in conditions of global mobility
Bernardo Figueiredo , Mark Uncles
Consumption Markets & Culture 18 ( 1) 39 -54
19
2015
A taxonomy of differences between consumers for market segmentation
Timothy Bock , Mark Uncles
International Journal of Research in Marketing 19 ( 3) 215 -224
127
2002
From Marketing Knowledge Tomarketing Principles
Mark Uncles
Marketing Theory 2 ( 4) 345 -353
14
2002
THE BENEFITS OF AIRLINE GLOBAL ALLIANCES: AN EMPIRICAL ASSESSMENT OF THE PERCEPTIONS OF BUSINESS TRAVELERS
Kevin Goh , Mark Uncles
Transportation Research Part A-policy and Practice 37 ( 6) 479 -497
114
2003
Introduction to the special issue: Harnessing the power of brand and co-created innovation
Mark Uncles , Liem Viet Ngo
Journal of Brand Management 24 ( 4) 307 -309
11
2017
What Can Be Done to Enhance the Research Productivity of Junior Staff
Mark Uncles
Australasian Marketing Journal (amj) 8 ( 2) 73 -79
6
2000
A Structured Approach to the Presentation of Research Theses: Commentary
Mark Uncles
Australasian Marketing Journal (amj) 6 ( 1) 87 -94
15
1998