引用次数
引用: 54,227
H-指数: 28
I10-指数 : 37
出版物: 61
Relationship commitment and trust in marketing
Robert Murray Morgan
University Microfilms International
4
1991
Relationship marketing
Shelby D Hunt , Robert Murray Morgan , Jagdish N Sheth , F Robert Dwyer
(No Title)
5
2011
Mid-level marketing managers: Commitment and marketing strategy implementation effectiveness
R. M. Morgan , Eleri Rhian Rosier
2003
Testing the relationship between dimensions of commitment and marketing strategy implementation effectiveness: the mid-level managers' perspective
Eleri Thorpe , RM Morgan ,
2003
“Birds of a Feather Flock Together”: Strategic Implications for Advertising Agencies
Tammy Neal Crutchfield , Giles D'souza , Robert M. Morgan , Deborah F. Spake
Journal of Advertising Research 43 ( 4) 361 -369
7
2003
The Role of Existing Knowledge in New Product Innovativeness and Performance
Beverly K. Brockman , Robert M. Morgan
Decision Sciences 34 ( 2) 385 -419
331
2003
Relationship Marketing and Marketing Strategy: The Evolution of Relationship Marketing Strategy Within the Organization
Robert M. Morgan
Handbook of Relationship Marketing 481 -504
82
2000
Trust, commitment and relationships in family business: Challenging conventional wisdom
Kimberly A. Eddleston , Robert M. Morgan
Journal of Family Business Strategy 5 ( 3) 213 -216
23
2014
Advertising Agency Compensation: An Agency Theory Explanation
Deborah F. Spake , Giles D'souza , Tammy Neal Crutchfield , Robert M. Morgan
Journal of Advertising 28 ( 3) 53 -72
49
1999
The Comparative Advantage Theory of Competition
Shelby D Hunt , Robert M Morgan ,
Journal of Marketing 59 ( 2) 1 -15
4,505
1995
The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions:
Shelby D. Hunt , Robert M. Morgan
Journal of Marketing 60 ( 4) 107 -114
1,281
1996
A Generalized Multidimensional Scale for Measuring Customer Engagement
Shiri D. Vivek , Sharon E. Beatty , Vivek Dalela , Robert M. Morgan
The Journal of Marketing Theory and Practice 22 ( 4) 401 -420
223
2014
A negative side of outsourcing marketing functions and market-based learning process
Jeong Eun Park , Sungho Lee , Robert M. Morgan
Journal of Strategic Marketing 19 ( 5) 471 -486
11
2011
The Role of Buyer Trust in Outsourced CRM: Its Influence on Organizational Learning and Performance
Beverly K. Brockman , Jeong Eun Park , Robert M. Morgan
Journal of Business-to-business Marketing 24 ( 3) 201 -219
6
2017
Organizational Commitment: One of Many Commitments or Key Mediating Construct?
Shelby D. Hunt , Robert M. Morgan
Academy of Management Journal 37 ( 6) 1568 -1587
278
1994
Committed Customers as Strategic Marketing Resources
Russell Lacey , Robert M. Morgan
Journal of Relationship Marketing 6 ( 2) 51 -65
14
2007
The evolution of managerial innovations in distribution: what prospects for ECR?
Beverly K. Brockman , Robert M. Morgan
International Journal of Retail & Distribution Management 27 ( 10) 397 -408
35
1999
Taxonomy of service‐based loyalty program members
John D. Hansen , George D. Deitz , Robert M. Morgan
Journal of Services Marketing 24 ( 4) 271 -282
17
2010
Customer advocacy and the impact of B2B loyalty programs
Russell Lacey , Robert M. Morgan
Journal of Business & Industrial Marketing 24 ( 1) 3 -13
182
2008
Differential Effects of Preferential Treatment Levels on Relational Outcomes
Russell Lacey , Jaebeom Suh , Robert M. Morgan
Journal of Service Research 9 ( 3) 241 -256
171
2007