Bernard Jaworski
机构: Professor, Claremont Graduate University
每年引用次数
引用次数
引用: 55,799
H-指数: 39
I10-指数 : 58
出版物: 145
Cisco: lecciones aprendidas sobre "branding"
Bernard Jaworski , Keith Fox , Katherine E. Jocz
Harvard Deusto Márketing y Ventas ( 64) 66 -73
2004
Redescubriendo al cliente
Bernard Jaworski , Katherine E. Jocz
Harvard Deusto Márketing y Ventas ( 64) 6 -13
2004
Aligning corporate learning with strategy
Bernard Jaworski , David Gray , Shlomo Ben-Hur
MIT Sloan Management Review 57 ( 1) 53 -59
6
2015
Internet Marketing
Robert Fisher , Bernard Jaworski , Mohammed Rafi , Aileen Cahill
623
2001
The Mismatch between Call Frequency and Account Potential: Where the Money is
Bernard Jaworski , John Larson
Journal of Business-to-business Marketing 28 ( 1) 15 -21
2021
Competitive intelligence and bottom-line performance
Bernard Jaworski , Liang Chee Wee
Competitive Intelligence Review 3 ( 3-4) 23 -27
18
1992
Marketing Doctrine: A Principles-Based Approach to Guiding Marketing Decision Making in Firms
Goutam Challagalla , Brian R. Murtha , Bernard Jaworski
Journal of Marketing 78 ( 4) 4 -20
126
2014
Driving markets versus market driven
Bernard Jaworski , A Kohli , Arvind Sahay
Journal of the Academy of Marketing Science 28 ( 1) 45 -54
2
2000
Sources of Synergy: An Examination of their Potential Drawbacks
Mukesh Bhargava , Bernard Jaworski , Ajay Kohli , Sridhar Ramaswami
Marketing Theory, AMA Winter Educators Conference 187 -190
1
1987
Fairness and Influence: Building on a Classical Foundation
Lisa K Scheer , Rajan Varadarajan , Bernard Jaworski
Marketing Theory and Applications 4 219 -25
1
1993
Designing and Managing
Jeffrey Rayport , Bernard Jaworski , Richard B Chase , Sriram Dasu
Services Marketing, 6/E 222 -222
2010
COHORT VARIATION.
Bernard Jaworski , William J Sauer
Advances in Consumer Research 12 ( 1)
18
1985
Competitive intelligence: creating value for the organization—final report on SCIP sponsored research
Bernard Jaworski , Liang Chee Wee
The Society of Competitive Intelligence Professionals, Vienna
12
1993
Rediscovering the customer
Bernard Jaworski , Katherine Jocz
Marketing Management 11 ( 5) 22 -22
11
2002
Market-driven versus market-driving
Bernard Jaworski , Ajay K Kohli , Arvind Sahay
Journal of the Academy of Marketing Science 28 ( 1) 45 -54
11
2000
J.; KOLI, A., K
Bernard Jaworski
Market Orientation: Antecedents And Consequences 53 -70
11
Driving forces in market orientation: a study of industrial firms* This article originally appeared in Spørgsmål of Ledelse and is reproduced by permission of Copenhagen Business School..
Per V Jenster , Bernard Jaworski
Strategic Change 9 ( 6)
8
2000
A common language
Keith Fox , Katherine Jocz , Bernard Jaworski
Marketing Management 12 ( 3) 14 -14
2
2003
Two Sources of Wisdom for Market Shapers, Peter Drucker and Confucianism
Bernard Jaworski , Virginia Cheung
Emerald Publishing Limited 75 -100
1
2023
Creating the Organization of the Future: Building on Drucker and Confucius Foundations
Bernard Jaworski , Virginia Cheung
Emerald Publishing Limited
1
2023