引用次数
引用: 1,858
H-指数: 19
I10-指数 : 28
出版物: 118
Framework of ethical brand positioning: A case study of anchor
D P Agrawal , Mahim Sagar , Deepali Singh
Journal of Management and Research 6 ( 2) 72 -83
10
2006
Factor Exploration and Hierarchical Analysis of Spectrum Pricing: Exploratory Framework
Murali Krishna Medudula , Ravi Gandhi , Mahim Sagar , Rojalin Pradhan
Global Journal of Enterprise Information System 7 ( 3) 3 -19
1
2015
Factors Affecting Consumer Purchase Decision of Laptops
Ravi Soni , Rohit Lohani , Mahim Sagar
Indian Journal of Marketing 40 ( 10) 3 -9
2010
Exploring the Possibility of Financial Inclusion Through the Post Office : Part 2
Mahim Sagar , Akhil Damodaran
The MA Journal 49 ( 6) 96 -104
2014
Exploring patient choice in India: A study on hospital selection
Vishakha Chauhan , Anand Sharma , Mahim Sagar
International journal of healthcare management 14 ( 2) 610 -620
2
2021
Evolution of a framework of co-creation in political marketing: select cases
Shiksha Kushwah , Deep Shree , Mahim Sagar
International Review on Public and Nonprofit Marketing 14 ( 4) 427 -445
3
2017
Consumer health risk awareness model of RF-EMF exposure from mobile phones and base stations: An exploratory study
Rojalin Pradhan , Mahim Sagar , Tushar Pandey , Ishwar Prasad
International Review on Public and Nonprofit Marketing 16 ( 1) 125 -145
2
2019
Communication Protocols in Public Health: A Case Study of Vector-borne Diseases
Siddharth Dwivedi , Mahim Sagar
Journal of Health Management 19 ( 2) 340 -351
2017
Modelling of Key Success Factors for Mobile Virtual Network Operators in Indian Telecommunication Market
Vineet Sehgal , Mahim Sagar , Ravi Shankar
Global Business Review 17 ( 6) 0972150916660395
4
2016
Consumer confusion in healthcare decision-making and choice: a qualitative exploration of patient confusion
Vishakha Chauhan , Mahim Sagar
The Journal of Marketing Theory and Practice 1 -20
7
2020
Reforms in technical education sector: evidence from World Bank-assisted Technical Education Quality Improvement Programme in India
Amlendu Dubey , Amit Mehndiratta , Mahim Sagar , Smita Kashiramka
Higher Education 78 ( 2) 273 -299
3
2019
Ethical Positioning Index (EPI): an innovative tool for differential brand positioning
Mahim Sagar , Rishabh Khandelwal , Amit Mittal , Deepali Singh
Corporate Communications: An International Journal 16 ( 2) 124 -138
17
2011
Company-Cause-Customer: Interaction Architecture
Urvi Agrawal , Arushie Mangla , Mahim Sagar
Global Journal of Flexible Systems Management 17 ( 3) 307 -319
11
2016
Factors Affecting Customer Loyalty in Cloud Computing: A Customer Defection-Centric View to Develop a Void-in-Customer Loyalty Amplification Model
Mahim Sagar , Siddharth Bora , Abhishek Gangwal , Puneet Gupta
Global Journal of Flexible Systems Management 14 ( 3) 143 -156
18
2013
Effectiveness of cause‐related marketing for differential positioning of market entrant in developing market: An exploratory study in Indian context
Deep Shree , Ankush Gupta , Mahim Sagar
International Journal of Nonprofit and Voluntary Sector Marketing 22 ( 2)
15
2017
Telecom Management in Emerging Economies
Murali Krishna Medudula , Mahim Sagar , Ravi Parkash Gandhi
Springer India
1
2016
Cognitive bias in salespersons in specialty drug selling of pharmaceutical industry
Sachin Wasuja , Mahim Sagar , Sushil
International Journal of Pharmaceutical and Healthcare Marketing 6 ( 4) 310 -335
32
2012
High Impact Scales in Marketing: A Mathematical Equation for Evaluating the Impact of Popular Scales
Pooja Sehgal , Mahim Sagar
Organisational Flexibility and Competitiveness 5 ( 4) 335 -359
3
2014
Development and performance assessment of adaptive nonlinear models for revenue prediction of a mobile network operator
Bijoyananda Mishra , Mahim Sagar
International Journal of Knowledge-based and Intelligent Engineering Systems 24 ( 1) 45 -61
2020
Critical success factors for next generation technical education institutions
Smita Kashiramka , Mahim Sagar , Amlendu Kumar Dubey , Amit Mehndiratta
Benchmarking: An International Journal 28 ( 5) 1605 -1621
20
2021