Dr. Olutayo Otubanjo
机构: Lagos Business School
每年引用次数
引用次数
引用: 870
H-指数: 17
I10-指数 : 22
出版物: 68
Understanding the meaning of corporate identity: a conceptual and semiological approach
B. Olutayo Otubanjo , T.C. Melewar
Corporate Communications: An International Journal 12 ( 4) 414 -432
52
2007
“Geiz‐ist‐geil” strategy: a three‐company study
K. Bridges , T.C. Melewar , B. Olutayo Otubanjo
Management Decision 45 ( 6) 1023 -1037
1
2007
Corporate and organizational identity: two sides of the same coin
Grahame R. Dowling , Tayo Otubanjo
AMS Review 1 ( 3) 171 -182
7
2011
Re-Examining the Meaning of Corporate Branding: Does Corporate Advertising Give Useful Insights?
Olutayo Otubanjo , Chantal Epie ,
IUP Journal of Brand Management 14 ( 4) 7
2017
Nigerian Consumers and Their Purchase Intentions for Global Brands
Al Rosenbloom , James Haefner , Olutayo Otubanjo ,
Association of Marketing Theory and Practice 2013
2013
Differentiating Financial Service Brands through Multilayered Service Strategy: Some Insights from the Resource-Based View of the Firm
Olutayo Otubanjo ,
IUP Journal of Brand Management 15 ( 2) 7
2018
The Informal Corporate Identity Communication Process
Olutayo Otubanjo , Olusanmi C Amujo , Nelarine Cornelius ,
Corporate Reputation Review 13 ( 3) 157 -171
10
2010
Competence Branding : A Strategic Differentiation Approach for Business Organizations
Olutayo Otubanjo , Olusanmi C Amujo , Lloydon B Alleyne ,
Journal of Euromarketing 24 149 -169
1
2015
Leveraging Rebranding of ‘Unattractive’ Nation Brands to Stimulate Post-Disaster Tourism:
Olusanmi C Amujo , Olutayo Otubanjo ,
Tourist Studies 12 ( 1) 87 -105
40
2012
The Saliency of Second Level Agenda-setting Theory Effects on the Corporate Reputation of Business Organizations in Nigeria
Olusanmi C Amujo , Olutayo Otubanjo ,
International Journal of Marketing Studies 4 ( 5) 29
1
2012
Conceptual Insight into Generic Corporate Identity in the Banking Industry and a Semiotic Evidence of Its Presence in Professional Services Firms (PSFS)
Olutayo Otubanjo ,
International Journal of Marketing Studies 4 ( 6) 66
1
2012
The Extended Corporate Identity Mix
Olutayo Otubanjo ,
International Journal of Marketing Studies 5 ( 1) 59
1
2013
A Discourse Approach to Brand Leadership Management
Olutayo Otubanjo ,
International Journal of Marketing Studies 5 ( 2) 131
4
2013
An Institutional Economics-Led Model of Customer Service Strategy
Awele Achi , Olutayo Otubanjo ,
Productivity Press 55 -69
2020
Corporate Identity: Identifying Dominant Elements in CI Models
Jeremiah Iyamabo , Seyi Owolawi , Olutayo Otubanjo , Mustapha Tosin Balogun
Journal of Management Research 5 ( 3) 28 -43
4
2013
Branding the Healthcare Experience
Oluwayemisi Olomo , Olutayo Otubanjo ,
Productivity Press 121 -133
2019
Examining the Internet as a Strategic Corporate Communication Tool in Public Relations Practice
Nkem Jacobs , Jeremiah Iyamabo , Olutayo Otubanjo ,
Business and Management Horizons 1 ( 2) 1 -17
2013
Building Telecoms Service Quality for Brand Loyalty
Jeremiah Iyamabo , Olutayo Otubanjo , Grace Ndukwe ,
International Business Research 6 ( 4) 89
2
2013
Conceptualising the notion of corporate brand covenant
Olutayo Otubanjo , Temi Abimbola , Olusanmi Amujo ,
Journal of Product & Brand Management 19 ( 6) 410 -422
10
2010
Embedding Theory in Corporate Identity through the Social Construction Lens
Olutayo Otubanjo ,
The International Journal of Business and Management 7 ( 22) 62
5
2012