Brian Till
机构: Professor of Marketing, Marquette University
每年引用次数
引用次数
引用: 9,532
H-指数: 29
I10-指数 : 37
出版物: 79
Comparing a customer-based brand equity scale with the Implicit Association Test in examining consumer responses to brands
Randi Priluck , Brian D Till
Journal of Brand Management 17 ( 6) 413 -428
20
2010
The effect of co-branding on search, experience, and credence attribute performance ratings before and after product trial
Judith H Washburn , Brian D Till , Randi Priluck , Paul D Boughton
Smpte Journal 11 117
3
2000
Truth About
Brian D Till , Donna Heckler , Michael R Solomon , William S Kane
Pearson Education Incorporated
1
2010
The Truth About Best Branding Practices (Collection)
William Kane , Donna Heckler , Brian D Till , Michael Solomon
Pearson Education
2010
Creativity Research in Advertising
Sheila L Sasser , David W Stewart , Yan Cheng , Heather Wan
American Academy of Advertising. Conference. Proceedings (Online) 1 -1
1
2006
AN ELABORATION LIKELIHOOD MODEL PERSPECTIVE ON COMPARATIVE ADVERTISING
Paul W Miniard , Randall L Rose , Brian D Till
AMA Winter Educators' Conference 3 375 -375
1992
Product Attribute Evaluations: Understanding the Role of Consumer Experience and Halo Effects.
Sylvia Long-Tolbert , Brian D Till , Srinivasan Swaminathan
Advances in Consumer Research 33 ( 1)
17
2006
Impact of brand name on product attribute and quality perceptions: Does need for cognition and experience with the product category matter?
Srini S Srinivasan , Brian D Till
American Marketing Association. Conference Proceedings 10 32 -32
1999
CULTURE, DEVELOPMENT, AND ADVERTISING CONTENT: AN EXPLORATORY REPLICATION AND EXTENSION OF PAST INTERNATIONAL ADVERTISING RESEARCH TO OUTDOOR ADVERTISING.
Daniel W Baack , Rick T Wilson , Brian D Till
Marketing Management Journal 26 ( 1)
11
2016
Out-of-home but not out-of-mind: Advertising creativity and recall
Rick T Wilson , Daniel W Baack , Brian D Till
American Academy of Advertising. Conference. Proceedings (Online) 105 -105
3
2008
Outdoor Advertising Recognition Effects: Attention and the Distracted Driver
Rick T Wilson , Daniel W Baack , Brian D Till
American Academy of Advertising. Conference. Proceedings (Online) 162 -162
2
2011
Do Advertising Awards Matter? Delayed Recall Effects
Brian D Till , DW Baack
PROCEEDINGS OF THE CONFERENCE-AMERICAN ACADEMY OF ADVERTISING 133 -134
2004
Recall, Recognition, and an Exploration of Nontraditional Media
Daniel W Baack , Rick T Wilson , Brian D Till
Enhancing brand image via sponsorship: strength of association effects
Srdan Zdravkovic , Brian D Till
International Journal of Advertising 31 ( 1) 113 -132
118
2012
Myers-Briggs type indicator and advertising agency professionals
Brian D Till , Srdan Zdravkovic , Bob Morrison
American Academy of Advertising. Conference. Proceedings (Online) 79 -79
2
2007
Product placements in movies and on Broadway: A field study
Rick T Wilson , Brian D Till
International Journal of Advertising 30 ( 3) 373 -398
112
2011
Managing Non-Traditional Advertising
Rick T Wilson , Brian D Till ,
Advertising theory 337 -337
12
2012
Managing advertising in non-traditional environments: A message processing framework
Rick T Wilson , Brian D Till ,
Routledge 109 -123
7
2019
Culture, Development, and Advertising Content: an Exploratory Replication and Extension of Past International Advertising Research To Outdoor Advertising
Daniel W Baack , Rick T Wilson , Brian D Till ,
American Academy of Advertising. Conference. Proceedings (Online) 180 -180
1
2012
Airport Advertising: A Field Project
Rick T Wilson , Brian D Till ,
American Academy of Advertising. Conference. Proceedings (Online) 254 -254
1
2006