引用次数
引用: 4,097
H-指数: 20
I10-指数 : 21
出版物: 38
Top-Down versus Bottom-Up Paradigms of Undergraduate Business School Assurance of Learning Techniques. Professional File. Number 119, Winter/Spring 2011.
Joseph Wisenblit , Randi Priluck
Association for Institutional Research (NJ1)
2011
Digital Imperatives in Marketing: The Integration of Communications and Technology to Target Consumers While Protecting Privacy
Catherine Dwyer , Randi Priluck
1
2012
Web-Assisted Courses for Business Education: An Examination of Two Sections of Principles of Marketing:
Randi Priluck
Journal of Marketing Education 26 ( 2) 161 -173
80
2004
Integrating Information Technology into the Marketing Curriculum: A Pragmatic Paradigm
Raquel Benbunan-Fich , Héctor R. Lozada , Stephen Pirog , Joseph Wisenblit
Journal of Marketing Education 23 ( 1) 5 -15
76
2001
When Students Complain: An Antecedent Model of Students’ Intention to Complain
Vishal Lala , Randi Priluck
Journal of Marketing Education 33 ( 3) 236 -252
29
2011
The Impact of Exchange Lineage on Customers' Responses to Service Debacles and Subsequent Recovery
Randi Priluck , Joseph Wisenblit
Services Marketing Quarterly 30 ( 4) 365 -376
8
2009
The Role of Contingency Awareness, Involvement and Need for Cognition in Attitude Formation:
Randi Priluck , Brian D. Till
Journal of the Academy of Marketing Science 32 ( 3) 329 -344
52
2004
The impact of Priceline.com on the grocery industry
Randi Priluck
International Journal of Retail & Distribution Management 29 ( 3) 127 -134
10
2001
Relationship marketing can mitigate product and service failures
Randi Priluck
Journal of Services Marketing 17 ( 1) 37 -52
105
2003
Comparing a customer-based brand equity scale with the Implicit Association Test in examining consumer responses to brands
Randi Priluck , Brian D Till
Journal of Brand Management 17 ( 6) 413 -428
20
2010
Co‐branding: brand equity and trial effects
Judith H. Washburn , Brian D. Till , Randi Priluck
Journal of Consumer Marketing 17 ( 7) 591 -604
639
2000
The influence of parental styles on children's consumption
Joseph Z. Wisenblit , Randi Priluck , Stephen F. Pirog
Journal of Consumer Marketing 30 ( 4) 320 -327
67
2013
Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction
Brian D. Till , Sarah M. Stanley , Randi Priluck
Psychology & Marketing 25 ( 2) 179 -196
403
2008
Brand alliance and customer-based brand-equity effects
Judith H. Washburn , Brian D. Till , Randi Priluck
Psychology and Marketing 21 ( 7) 487 -508
423
2004
The impact of the recovery paradox on retailer‐customer relationships
Randi Priluck , Vishal Lala
Managing Service Quality 19 ( 1) 42 -59
44
2009
The effect of co-branding on search, experience, and credence attribute performance ratings before and after product trial
Judith H Washburn , Brian D Till , Randi Priluck , Paul D Boughton
Smpte Journal 11 117
3
2000
Social media and mobile marketing strategy
Randi Priluck
(No Title)
5
2017
Online Shopping Pre-and Post-Vaccine and the Role of Trust and Commitment on Satisfaction
Randi Priluck
Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior 36 ( 2) 93 -114
3
2023
Relationship Marketing: Loyalty in the Face of Product Failure and Blame--Abstract
Randi Priluck
Springer International Publishing 87 -87
3
2014
The Effect of Co-Branding on the Brand Equity of Constituent and Composite Brands Before and After Trial
Judith H Washburn , Brian D Till , Randi Priluck , Paul D Boughton
Springer International Publishing 394 -394
2
2014