引用次数
引用: 3,702
H-指数: 25
I10-指数 : 34
出版物: 50
The Impact of Shopping Agents on Small Business E-Commerce Strategy
Rajiv Vaidyanathan , Praveen Aggarwal
Journal of Small Business Strategy 13 ( 1) 62 -79
20
2002
A Typology of Superstitious Behaviors: Implications For Marketing and Public Policy
Rajiv Vaidyanathan , Praveen Aggarwal
LA - Latin American Advances in Consumer Research Volume 2
7
2008
The Perceived Effectiveness of Virtual Shopping Agents For Search Vs. Experience Goods
Rajiv Vaidyanathan , Praveen Aggarwal
ACR North American Advances
36
2003
A Need-Satisfaction Model of Superstitious Behavior
Rajiv Vaidyanathan , Praveen Aggarwal , Seungwoo Chun , Taihoon Cha
ACR North American Advances
2007
Tax Revenue Impacts and Marketing Northern Minnesota's Iron Trail
Jean Jacobson , James A Skurla , Malita Barkataki , Praveen Aggarwal
University of Minnesota Duluth
2003
Markets, Hierarchies, and the Evolving Nature of Interorganizational Cooperation
Wonyoung Lee , Praveen Aggarwal , Hyonkil Shin , Taihoon Cha
IGI Global 1 -21
1
2008
Value Co-Creation: Factors Affecting Discretionary Effort Exertion
Praveen Aggarwal , Amiya K. Basu
Services Marketing Quarterly 35 ( 4) 321 -336
7
2014
Optimal pricing strategy for foreign market entry: a game theoretic approach
Young-Han Kim , Praveen Aggarwal , Young-Myung Ha , Tai Hoon Cha
Managerial and Decision Economics 27 ( 8) 643 -653
2006
The Wretched Refuse of a Teeming Shore? A Critical Examination of the Quality of Undergraduate Marketing Students.
Praveen Aggarwal , Rajiv Vaidyanathan , Linda Rochford
Journal of Marketing Education 29 ( 3) 223 -233
62
2007
The hot seat: Profiling the marketing department chair
Praveen Aggarwal , Linda Rochford , Rajiv Vaidyanathan
Journal of Marketing Education 31 ( 1) 40 -51
10
2009
Social Loafing on Group Projects Structural Antecedents and Effect on Student Satisfaction
Praveen Aggarwal , Connie L O'Brien ,
Journal of Marketing Education 30 ( 3) 255 -264
157
2008
Managerial and Public Attitudes Toward Ethics in Marketing Research.
Praveen Aggarwal , Rajiv Vaidyanathan , Stephen Castleberry
Journal of Business Ethics 109 ( 4) 463 -481
7
2012
Scarcity Messages
Praveen Aggarwal , Sung Youl Jun , Jong Ho Huh
Journal of Advertising 40 ( 3) 19 -30
436
2011
Role of nonprice variables in intertier competition
K. Sivakumar , Cheryl Nakata , Praveen Aggarwal , Ravindra Chitturi
The Journal of Marketing Theory and Practice 17 ( 4) 351 -367
1
2009
How Much Better? The Effect of Tensile Information on Word-of-Mouth Effectiveness
Sung-Youl Jun , Taihoon Cha , Praveen Aggarwal
The Journal of Marketing Theory and Practice 19 ( 3) 263 -276
13
2011
Is font size a big deal? A transaction – acquisition utility perspective on comparative price promotions
Praveen Aggarwal , Rajiv Vaidyanathan
Journal of Consumer Marketing 33 ( 6) 408 -416
6
2016
Asymmetric price competition and store vs national brand choice
Praveen Aggarwal , Taihoon Cha
Journal of Product & Brand Management 7 ( 3) 244 -253
28
1998
Strategic brand alliances: implications of ingredient branding for national and private label brands
Rajiv Vaidyanathan , Praveen Aggarwal
Journal of Product & Brand Management 9 ( 4) 214 -228
340
2000
Perceived effectiveness of recommendation agent routines: search vs. experience goods
Praveen Aggarwal , Rajiv Vaidyanathan
International Journal of Internet Marketing and Advertising 2 38 -55
32
2005
Use it or lose it: purchase acceleration effects of time‐limited promotions
Praveen Aggarwal , Rajiv Vaidyanathan
Journal of Consumer Behaviour 2 ( 4) 393 -403
194
2003