Apiradee Wongkitrungrueng , Sankar Sen
ACR Asia-Pacific Advances
Apiradee Wongkitrungrueng , Diogo Hildebrand , Sankar Sen , Krittinee Nuttavuthisit
Journal of Consumer Psychology 30 ( 3) 447 -465
Apiradee Wongkitrungrueng , Nuttapol Assarut
Journal of Business Research 117 543 -556
Apiradee Wongkitrungrueng , Krittinee Nuttavuthisit , Teodora Szabo-Douat , Sankar Sen
Journal of Service Theory and Practice 29 ( 2) 189 -212
Apiradee Wongkitrungrueng
International Journal of Services and Operations Management 34 ( 4) 421
Apiradee Wongkitrungrueng , Nassim Dehouche , Nuttapol Assarut
Journal of Marketing Management 36 488 -518
Apiradee Wongkitrungrueng ,
2017 Global Fashion Management Conference at Vienna 2017 166 -167
Apiradee Wongkitrungrueng , , Nakarin Amarase , Nuntanid Thongsri
Global Fashion Management Conference 2019 188 -191
Apiradee Wongkitrungrueng , Ana Valenzuela , Sankar Sen
Journal of Retailing 94 ( 3) 280 -295
Ana Vukadin , Apiradee Wongkitrungrueng , Nuttapol Assarut
Journal of Product & Brand Management 27 ( 3) 277 -293
Apiradee Wongkitrungrueng
International Journal of Business Innovation and Research 16 ( 1) 453 -470
Apiradee Wongkitrungrueng , Panitharn Juntongjin
Religions 13 ( 8) 742
Apiradee Wongkitrungrueng , Krittinee Nuttavuthisit , Sankar Sen
Journal of Global Scholars of Marketing Science 34 ( 2) 283 -304
Apiradee Wongkitrungrueng , Sankar Sen
ACR Asia-Pacific Advances
Apiradee Wongkitrungrueng , Nuttapol Assarut
Journal of Business Research
Apiradee Wongkitrungrueng , Lokweetpun Suprawan
International Journal of Human–Computer Interaction 40 ( 11) 2905 -2924
Apiradee Wongkitrungrueng , Ana Valenzuela , Sankar Sen
Advances in Consumer Research 42 714 -715
Apiradee Wongkitrungrueng