Program or Be Programmed: Ten Commands for a Digital Age

摘要: Today's leading media theorist offers everyone a practical yet mind-blowing guide to our digital world. The debate over whether the Net is good or bad for us fills airwaves and blogosphere. But all heat of claim counter-claim, argument essentially beside point: it's here; everywhere. real question is, do we direct technology, let ourselves be directed by it those who have mastered it? Choose former writes Rushkoff, you gain access control panel civilization. latter, could last choice get make. In ten chapters, composed commands, accompanied original illustrations from comic artist Leland Purvis, Rushkoff provides cyberenthusiasts technophobes alike with guidelines navigate this new universe. spirited, accessible poetics media, picks up where Marshall McLuhan left off, helping readers come recognize programming as literacy age--and template through which see beyond social conventions power structures that vexed centuries. This friendly little book big actionable message. World-renowned counterculture figure Douglas originator ideas such viral currency screenagers. He has been at forefront society its beginning, predicting rise net, dotcom boom bust, well today's financial crisis. familiar voice on NPR, correspondent Frontline Digital Nation. Here's first field manual how remain human internet.-- Kevin Kelly, What Technology Wants damn smart. As someone understood revolution faster better than almost anyone, he shows internet transformer should change way your business culture operates. -Walter Isaacson