The Business of Sports

摘要: The Business of Sports is the first comprehensive collection readings to focus on multibillion-dollar sports industry and dilemmas faced by today’s business leaders. This valuable resource provides a complete overview major issues designed for current future leaders as well those interested in inner-workings industry. book covers professional, Olympic, collegiate sports, highlights that impact each these broad categories. provide insight from variety stakeholders cover disciplines management, marketing, finance, information technology, accounting, ethics law. In addition, features concise introductions, range focused targeted discussion questions, graphs tables are used convey relevant financial data other statistics. first-of-its-kind makes accessible, single location, excerpts, articles materials students professionals “the sports” will find both useful compelling.