Moving Technologies from Lab To Market
DOI: 10.1080/08956308.2002.11671531
关键词: Champion 、 Product (category theory) 、 Business 、 Commercialization 、 Engineering management 、 Enthusiasm 、 Business case 、 Marketing 、 Futures studies 、 Formal development 、 Value (ethics)
摘要: OVERVIEW:Product champions need more than enthusiasm and foresight if they are to accomplish their self-appointed mission—they must be able steer product idea across the “Valley of Death” that separates discovery from commercialization. This requires champion successfully a series discrete activities: recognize his/her or research actually has commercial value, manifest as product, communicate its potential through compelling business case, acquire resources necessary realize potential, use those reduce risk, seek approval for formal development, translate project into criteria. Following this, make his influence felt during stage in (hopefully) final development launch. Carrying out these activities special skills, tactics case writing.
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