Caring about Care; investigating the effects of different Communication styles in medical and educational credence Services

摘要: Tremendous changes in medical services and increasing costs of noncompliance have aroused research interest these credence services. Therefore, this study emphasizes the physician-patient interaction as a central part Drawing from marketing, healthcare, psychological literature, explores physician–patient communication its effects on patient outcome variables. The consists four stages: (1) pilot with 84 respondents to test manipulation, realism, scale reliabilities; (2) 2x2 between-subjects experimental design 127 demonstrate main variables; (3) second 143 (using both analyses variance structural equation modeling by means SmartPLS) which we incorporate feelings mediators; (4) depth interviews 16 internal physicians, validate our findings. findings reveal chain reciprocity physician’s style – care cure evoked affective cognitive ultimately resulting satisfaction compliance. These specify that different styles physician patients’ compliance, enabling tune towards desirable outcomes. 2 Kilic, R.I., Odekerken-Schroder, G., Van Emmerik, IJ.H. (2011). How Communication Impacts Satisfaction Compliance: Mediating Role Feelings Medical Services Setting, submitted Journal Service Research.