Municipal elections and community media

摘要: Abstract Local elections are held more often and frequently than any other type in American politics the first stepping stone to higher election office. But “lost world” of municipal governments still remains lost because political scientists’ media scholars’ preoccupation with national voting behavior presidential “personality” contests. Fifty-nine mayoral from 1986 1998 15 rural New Mexico communities without TV stations examined. When powerful incumbency variable is eliminated, community journalism’s influence positively correlated via newspaper endorsement local radio advertising predicting winners elections. This study also operationalizes scientific measurement 19 independent variables that have been identified races.