Strategy in Industrial Networks

摘要: KEA was founded over 60 years ago in Southern Sweden. It has since grown to become the world’s largest furniture retailer; 2006, it had sales of Euro17 billion, as well 12,000 product items and 104,000 employees. The company’s focus consistently been on marketing products at extremely low prices. Its first purchases 1950s were made from producers’ unsold stocks, order keep costs low. However, large success soon allowed IKEA start ordering models its own design local manufacturers. Next, introduced innovations, such flat packs, which reduced production transport costs, “showroom-warehouse” concept, retailing costs. During expansion 1960s, also laid groundwork for purchasing strategy, relying long-term relationships with selected suppliers external sources offerings. Today, supply network spans entire world increasingly complex. use this is still accordance same basic strategy 1960s: purchase that entail transportation achieves by carefully taking into account, all activities performed network, raw materials customer homes. Remaining faithful original orientation, performs only a few these internally, while intensively uses combine internal their resources sake both efficiency development. For instance, are developed close interaction consideration impact materials, components, facilities involved,