Neuroimaging of sensory perception and hedonic reward.
作者： M.G. Veldhuizen
DOI: 10.1533/9781845699970.5.597
关键词: Social psychology 、 Preference behavior 、 New product development 、 Consumer behaviour 、 Neural correlates of consciousness 、 Neuroimaging 、 Cognitive psychology 、 Perception 、 Psychology 、 Personal care 、 Food products
摘要: Abstract: A multitude of factors drive preferences, and not all aspects preferences are open to conscious evaluation, this is why neuroimaging may provide insight into the measurement food personal care products. In chapter we discuss different techniques their appropriateness for measuring neural response We review correlates involved in encoding reward processing pleasantness Next processes decision making. then explain common pitfalls new product developers neuroscientists interested studying preference behavior. conclude with a recent advances study preferences.
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