作者: Heiner Evanschitzky , Gopalkrishnan R. Iyer , Hilke Plassmann , Joerg Niessing , Heribert Meffert
DOI: 10.1016/J.JBUSRES.2006.08.005
关键词: Incentive 、 Loyalty business model 、 Psychology 、 Marketing 、 Customer retention 、 Context (language use) 、 Relationship marketing 、 Loyalty 、 Service (business) 、 Organizational commitment
摘要: … affective and continuance commitment on attitudinal and behavioral loyalty in a service context. Since affective commitment … choice, whereas continuance commitment is more the result …