Phoenix Out of the Ashes: Convergence of Disaster and Heritage Tourism in Jina Qiang Village, Sichuan Province, China

摘要: In China, development of ethnic heritage tourism in previously remote areas with concentrations minorities has brought visibility, profit, and potential conflict to often culturally economically marginalized communities (Cable 2008. Tan et al. 2001). This article offers an ethnographic account the transition from once "disappearing" newly "thriving" status Qiang, a Chinese minority, as portrayed through state-sponsored disaster Jina Qiang Village. Highlighting drastic transformation this unknown village, culture people public attention for first time after devastating earthquake. Most strikingly, not only was impoverished village restored material "modernity," but cultural traditions are apparently rejuvenated emerging tourism. Ironically, process. Village, Han-Qiang hybrid been re-interpreted re-invent...