Creating Breakthrough Products: Innovation from Product Planning to Program Approval
作者： Jonathan Cagan , Craig M. Vogel
DOI:
关键词: Key factors 、 New product development 、 Engineering 、 Product design 、 Product innovation 、 Innovation management 、 Process management 、 Product planning 、 Marketing 、 Product management 、 Leverage (finance)
摘要: Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful comprehensive approach to building products services that redefine markets -- or create new ones. Learn identify Product Opportunity Gaps can lead enormous success; control navigate the "Fuzzy Front End" of product development process; leverage contributions from diverse teams while staying relentlessly focused on your customer's values lifestyles.
amazon.com
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