Analysis of asymmetry factors in the development of the EU tourism industry

摘要: The effects of the economic recession and COVID-19 crisis call for more active support tourism industry To pursue a supranational policy create favorable marketing environment at national level, it is necessary to consider objective differences between member states their characteristics in field This study aims highlight main factors that characterize asymmetry EU countries, which allows ensuring competitiveness companies through formation an appropriate strategy research methodology includes calculation coefficient cluster classification analysis based on Eurostat data At first stage, 27 indicators were selected structural proportions intensity countries Based coefficient, high level heterogeneity parameters each was demonstrated second clustering (algorithm - k-means, metric Euclidean distance) carried out according As result, eight clusters obtained, showed developing sectors third as result (method decision trees), seven combinations identified, completely distinguish resulting included these are, fact, development asymmetric by country, possible determine its growth points drivers internal market identify strategies © Open Access article, distributed under terms Creative Commons Attribution 4 0 International license, permits unrestricted re-use, distribution, reproduction any medium, provided original work properly cited