The Product Development and Brand Strategy for Low Carbon Clothing

摘要: Low carbon clothing often appears in conceptual designs and public welfare, but it is not common consumer good. This paper will discuss the essential issues of developing low clothing, try to find ideological basis promoting consumers’ consumption consciousness, as well feasibility exploiting it. Thus construct a development strategy based on brand building, that is, creating valuable model over property by marketing campaigns through means planning, so change thin image completely.