The Effects of Appraised Severity and Efficacy in Promoting Water Conservation: An Informational Analysis

摘要: To test Rogers' protection motivation theory and Fishbein's behavioral intention model, subjects observed one of four water conservation films which differed according to message severity (high/low) efficacy conserving (high/low). A questionnaire assessed the impact on (1) arguments (informational items) presented; (2) beliefs external films; (3) fear arousal; (4) mediating variables SN Aact; (5) appraised efficacy; (6) conserve water. High low messages increased positive evaluative attitudes (Aact) toward Although there was no effect for these manipulations intention, film groups, when compared with a control group did not observe fdm, showed significantly greater intentions These results are accounted through an informational analysis affected by films. This provided evidence that feelings citizen's duty concern about situation closely related intentions. support assertion dominant mediational role and/or Aact in predicting The possible inclusion moral norm measure as third component model is discussed.