Gregory T. Gundlach, Lauren G. Block, and William L. Wilkie, Editors. Explorations of Marketing in Society. Mason, OH: Thomson, 2007:
关键词: Block (telecommunications) 、 Sociology 、 Law and economics 、 Humanities
摘要:
sagepub.com
sci-hub.se 参考文章(9)
Gregory T. Gundlach, Paul N. Bloom, Handbook of Marketing and Society ,(2000)
Clifford J. Shultz, Morris B. Holbrook, Marketing and the Tragedy of the Commons: A Synthesis, Commentary, and Analysis for Action Journal of Public Policy & Marketing. ,vol. 18, pp. 218- 229 ,(1999) , 10.1177/074391569901800208
Ronald Paul Hill, Kanwalroop Kathy Dhanda, Globalization and Technological Achievement: Implications for Macromarketing and the Digital Divide Journal of Macromarketing. ,vol. 24, pp. 147- 155 ,(2004) , 10.1177/0276146704269307
George Fisk, An Invitation to Participate in Affairs of the Journal of Macromarketing Journal of Macromarketing. ,vol. 1, pp. 3- 6 ,(1981) , 10.1177/027614678100100101
William L. Wilkie, Elizabeth S. Moore, Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development: Journal of Public Policy & Marketing. ,vol. 22, pp. 116- 146 ,(2003) , 10.1509/JPPM.22.2.116.17639
William L. Wilkie, Elizabeth S. Moore-Shay, Consortium Survey on Marketing and Society Issues: Summary and Results Journal of Macromarketing. ,vol. 17, pp. 89- 95 ,(1997) , 10.1177/027614679701700209
William K. Meade, Robert W. Nason, Toward A Unified Theory of Macromarketing: A Systems Theoretic Approach Journal of Macromarketing. ,vol. 11, pp. 72- 82 ,(1991) , 10.1177/027614679101100208
William Kilbourne, Pierre McDonagh, Andrea Prothero, Sustainable Consumption and the Quality of Life: A Macromarketing Challenge to the Dominant Social Paradigm Journal of Macromarketing. ,vol. 17, pp. 4- 24 ,(1997) , 10.1177/027614679701700103
Paul Bloom, Gregory Gundlach, Handbook of Marketing and Society SAGE Publications, Inc.. ,(2001) , 10.4135/9781452204765