Pioneer Advantage: Marketing Logic or Marketing Legend?:
作者： Peter N. Golder , Gerard J. Tellis
DOI: 10.1177/002224379303000203
关键词: Marketing 、 Legend 、 Business 、 Market share
摘要: … supports the advantages of … ), have a sampling bias from including only survivors (Day and Freeman 1990). The exclusion of pioneers that have failed may overstate the advantage of …
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