Consumption and Identity in Later Life: Toward a Cultural Gerontology

摘要: This paper considers the role of contemporary consumer culture in helping older people re-fashion their own identity later life. As a result expanding played by consumption modern mass societies, adult identities now are being denned as much how spend time and money goods services they can produce. An increasing number retired able to participate this culture, doing so creating new possibilities ‘old’. The period, whether deemed ‘late’ or ‘post’ modernity, seems present growing challenge dominance structures age, class gender defining nature our personal identity. There is more emphasis upon exercise choice agency across all periods lifespan. means which process enacted lives pre- post-retired should become central new, culturally focused social gerontology.