Data Visualization: Visualization of Social Media Marketing Analysis Data to Generate Effective Business Revenue Model

摘要: Right from its inception, social media has played a pivotal role in shaping the marketing strategies of today’s business. Businesses use to successfully grow their market presence and improve brand awareness. The most effective approach is one where traditional mixes are used tandem. Social lucrative option for business owners as cost low user feedback on Web sites forums can be utilized effectively constantly update strategy maximizing gains. This chapter focuses analyzing Facebook certain company providing comparative study visualization methodologies that present client sentiment lucid manner, thereby allowing owner devise an model with maximum returns minimum expenditure.