Social network, information flow and decision-making efficiency: A comparison of humans and animals

摘要: Every day, millions of humans make decisions about issues interest for the group they represent. Equivalent processes have already been well described animal societies. Many species live in groups and to take collective synchronize their activities. However, members not only satisfying majority individuals (i.e. decision accuracy) but also a relatively short period do so speed). In decision-making, speed accuracy are often opposed. The efficiency will vary according way inter-connected, namely social network. traditional approach used management sciences has revealed be insufficient fully explain decision-making efficiency. This chapter addresses question how network may enhance by increasing both decisions. Studies within different discussed. These studies include human beings, combine field experiments, analysis, modelling illustrate study animals contribute our understanding humans. © 2012, IGI Global.