Looking Forward to Looking Backward: The Misprediction of Regret

摘要: Decisions are powerfully affected by anticipated regret, and people anticipate feeling more regret when they lose a narrow margin than wide margin. But research suggests that remarkably good at avoiding self-blame, hence may be better realize. Four studies measured people's anticipations experiences of self-blame. In Study 1, students overestimated how much would feel “nearly won” “clearly lost” contest. Studies 2, 3a, 3b, subway riders self-blame if caught” their trains missed” trains. These results suggest less susceptible to imagine, decision makers who pay avoid future regrets buying emotional insurance do not actually need.