Value innovation: the strategic logic of high growth.
作者： Mauborgne R , Kim Wc
DOI:
关键词: Marketing 、 Strategic thinking 、 Service (business) 、 Value (economics) 、 Business 、 Competitive advantage 、 Revenue 、 Competitor analysis 、 Competition (economics) 、 Order (exchange)
摘要: … Instead, they sought to make their competitors irrelevant through a strategic logic we call value innovation. Consider Bert Claeys, a Belgian company that operates movie theaters. From …
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