Methods and apparatus for an advertisement display service using metadata
作者： We Cho , Seok-Pil Lee
DOI:
关键词: Service (business) 、 Computer science 、 Matching (statistics) 、 Personally identifiable information 、 Digital television 、 World Wide Web 、 Banner 、 Multimedia 、 Advertising 、 Metadata
摘要: Methods and apparatus for an advertisement display service using metadata is disclosed. The method providing a selective comprises constructing user's preference television programs; analyzing filtering of advertisements based on said preference; storing the selected digital television; program viewed by user when watches matching with stored; most related in form banner, result matching. Thus, present system can provide targeting corresponding to each tastes without leaking personal information, beforehand and, subsequently, banner.
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