Ad retrieval for user search on social network sites
作者： Dou Shen , Andrew S. Crane , Philip Lee
DOI:
关键词: Social network 、 World Wide Web 、 Computer science 、 Web page
摘要: In this invention, systems and methods for providing keywords advertising are provided. After a user searches another in social network, the webpage or blog of queried is retrieved, extracted from webpage. The may be user's profile on network (e.g., favorite sports, music artists, etc.), text comments that comprise entries). Once extracted, these then used by an system to provide targeted advertisements user.
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