作者: Andreas Kemper
DOI: 10.1007/978-3-7908-2367-7_16
关键词: Software 、 Turnaround management 、 Cash flow 、 Business 、 Process management 、 Strategic management 、 Opinion leadership 、 Valuation (finance) 、 Network effect 、 Marketing strategy
摘要: While the pursued customer network-centric valuation approach contains a variety of implications, this chapter summarizes most relevant issues with respect to outlined target group. First, findings managers companies operating in software markets are presented, before implications for financial sponsors depicted. Then, consequences various streams research conclude chapter. In first section investigated. All all, should note that supports decision making based on better understanding networks, their topologies and dynamics. This has aspects management, such as strategic marketing turnaround management. It is important following categories not mutually exclusive collectively exhaustive some more than one cluster.