Implications of Results

作者: Andreas Kemper

DOI: 10.1007/978-3-7908-2367-7_16

关键词: SoftwareTurnaround managementCash flowBusinessProcess managementStrategic managementOpinion leadershipValuation (finance)Network effectMarketing strategy

摘要: While the pursued customer network-centric valuation approach contains a variety of implications, this chapter summarizes most relevant issues with respect to outlined target group. First, findings managers companies operating in software markets are presented, before implications for financial sponsors depicted. Then, consequences various streams research conclude chapter. In first section investigated. All all, should note that supports decision making based on better understanding networks, their topologies and dynamics. This has aspects management, such as strategic marketing turnaround management. It is important following categories not mutually exclusive collectively exhaustive some more than one cluster.

参考文章(27)
Jay Pil Choi, Eirik G. Kristiansen, Jae Hyon Nahm, Strategic Product Pre-Announcements in Markets with Network Effects Social Science Research Network. ,(2005) , 10.2139/SSRN.847986
Shlomo Havlin, Daniel ben-Avraham, Reuven Cohen, Efficient immunization of populations and computers ,(2002)
J. A. Deighton, Robert C. Blattberg, Manage Marketing by the Customer Equity Test Harvard Business Review. ,vol. 74, pp. 136- 144 ,(1996)
Garth Saloner, Joseph Farrell, Installed base and compatibility : innovation, product preannouncements and predation The American Economic Review. ,vol. 76, pp. 940- 955 ,(1986)
Petter Holme, Beom Jun Kim, Chang No Yoon, Seung Kee Han, None, Attack vulnerability of complex networks Physical Review E. ,vol. 65, pp. 056109- ,(2002) , 10.1103/PHYSREVE.65.056109
Michael L. Katz, Carl Shapiro, Technology Adoption in the Presence of Network Externalities Journal of Political Economy. ,vol. 94, pp. 822- 841 ,(1986) , 10.1086/261409
M. Kretzschmar, Y. T. H. P. van Duynhoven, A. J. Severijnen, Modeling Prevention Strategies for Gonorrhea and Chlamydia Using Stochastic Network Simulations American Journal of Epidemiology. ,vol. 144, pp. 306- 317 ,(1996) , 10.1093/OXFORDJOURNALS.AJE.A008926
M. E. J. Newman, Mixing patterns in networks. Physical Review E. ,vol. 67, pp. 026126- ,(2003) , 10.1103/PHYSREVE.67.026126