Non-violative user profiling approach for Web site design improvement

作者: Jiu-Jun Chen , Ji Gao , Jun Hu , Bei-Shui Liao

DOI: 10.1007/11568421_10

关键词: World Wide WebHuman–computer interactionUser profileProfiling (information science)User modelingUser experience designWeb designComputer scienceUser interface designInformation privacyWeb serviceThe InternetCollaborative softwarePersonalization

摘要: Web user profiling, as the technology to improve site service and design by learning characters of user, is increasingly used today. And contradiction in this between collection personal data privacy has attracted attention recently. To alleviate contradiction, This work provides a new profiling approach, namely non-violative profiling. First, it introduces relative works field. A strategy then presented. Markov model designed for based on strategy. Finally, we implemented solution approach help site.

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