Pricing a Motel’s Location
作者： Adrian O. Bull
DOI: 10.1108/09596119410070422
关键词: Market research 、 Value (economics) 、 Marketing management 、 Market price 、 Business 、 Marketing 、 Marketing mix 、 Empirical research
摘要: Looks at ways of extracting the maximum marketing advantages out a hotel/motel′s location. Sets methodology for formally determining value, and price hotel or motel′s location in setting room rates presents an empirical study undertaken on motels Ballina, Australia.
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