Effect of brand name and price on business to business (B2B) success: an empirical study on sample of food hypermarket retailers in Amman city
作者： Sulieman Ibraheem Shelash Al Hawary , Bahaà Abdul Hafez Attallah Al Nady , Main Naser Alolayyan
DOI: 10.1504/IJICOT.2013.059728
关键词: Variable (computer science) 、 Empirical research 、 Business 、 Brand management 、 Marketing 、 Brand equity 、 Business-to-business 、 Sample (statistics) 、 Population 、 Hypermarket
摘要: This study aims to examine the effect of brand name and price on Business (B2B) success research findings provide useful insights for researchers conduct further studies associated with B2B variable. The demonstrates that have a positive these two variables are known strong influences food hypermarket retailers in Amman city. draw their conceptual foundations from previous supplemented by marketing literature population consists stores
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