Organizational Factors and Innovativeness of Housing Developers

摘要: In examining the influence of a firm’s structure and culture on innovativeness among housing developers in Malaysia, we draw theoretical perspective to develop hypotheses, that propose firm as organizational factors which innovativeness. We, therefore, examine direct relationship between independent variables (firm culture) dependent variable innovativeness). While previous empirical studies discover certain such structure, size innovativeness, findings are however proven be inconsistent. We used proportionate stratified random sampling collect data from micro, small, large public-listed Peninsular Malaysia. received 183 valid questionnaires out 504 distributed, yielding 36.3% response rate. All two dimensions examined this study (adhocracy market orientation) found have positive strong Although is positive, formalization centralization no The suggest enhance Malaysian industry, managers chief executives need consider cultural adhocracy orientations seriously. It hoped our complement existing body knowledge contribute future concern