Adolescent Girls' Perceptions of Smoking Risk and Protective Factors: Implications for Message Design

摘要: ABSTRACT Using a snowball technique, in-depth interviews were conducted with 108 girls emanating from seven demographically dissimilar social networks. Girls asked to classify 58 items as either risk or protective factor for smoking initiation and then assign an importance weighting each. All except one (worries about her weight) clearly categorized protective; mean levels of agreement 80.8% perceived 92.6% items. Principal components analysis (PCA) the weights given found that 28 loaded on factors (social, affect, access, media, offers, family, image) explained 71.26% variance. PCA 25 revealed four (health, looks, barriers) 73.35% Significant group differences found, primarily by school (public private), age (12–14 years 15–16 years), having friend who smo...