Consumer Intentions to Adopt Electronic Commerce - Incorporating Trust and Risk in the Technology Acceptance Model
作者： Paul Pavlou
DOI:
关键词: Marketing 、 Technology acceptance model 、 The Internet 、 Consumer behaviour 、 Usability 、 Theory of planned behavior 、 Product (category theory) 、 Business 、 Exploratory research 、 Risk perception
摘要: … especially for actual monetary transactions involving private and secure … perceptions of control over their online transactions, increasing their apprehension about adopting e-commerce. …
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